# Everyday Opulent Accessories The Mikkel Bache Embassy Campaign Makes 'Luxury Personal Again' By Meghan Young | Published 2010-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mikkel-bache-embassy-campaign References: [behance.net](http://www.behance.net/Gallery/Embassy_1-Swiss-Made/320532) & [mikkelbache](http://www.mikkelbache.com) There is something so…real…about these ads that I can’t help feel a personal tie to each image—but, clearly, that is what the Mikkel Bache Embassy Campaign was going for. Under the slogan, “Making [luxury personal](https://www.trendhunter.com/trends/back-to-the-city) again,” Bache truly achieves that message. The Copenhagen-based photographer has a pension for taking [artsy yet everyday photos](https://www.trendhunter.com/trends/alessandro-micheles) that strikes an emotional cord with his audience. Taking it to the [commercial level](https://www.trendhunter.com/trends/legitimate-you), the Mikkel Bache Embassy Campaign certainly doesn’t hurt his professional integrity. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 71% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Luxury:** The trend of making luxury personal again through customization, personalization and emotional marketing. - **Everyday Glamour:** The trend of adding opulence and glamour to everyday products and accessories. - **Artistic Advertising:** The trend of using artistic and emotional photography in advertising campaigns. ### Sectors Adopting This - **Luxury Goods:** Opportunities abound for luxury goods brands to offer personalized and emotional products that cater to the everyday person. - **Fashion:** There is a potential for fashion brands to create everyday items that offer a luxurious and glamorous touch. - **Photography:** Creative and artistic photographers may consider tapping into the advertising industry by offering their services to create emotionally-driven campaigns for luxury brands. ## Related on Trend Hunter - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Leather Goods-Focused Holiday Campaigns](https://www.trendhunter.com/trends/leather-goods1.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Human Connection-Centric Campaigns](https://www.trendhunter.com/trends/keep-commerce-human.md)