# Eyelet Architecture The Cut-Out Facade of the New Mikimoto Building in Tokyo By Marissa Liu | Published 2009-12-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mikimoto-building References: [design-milk](http://design-milk.com/mikimoto-building-in-tokyo-by-toyo-ito-associates/#more-20247) & [toyo-ito.co.jp](http://www.toyo-ito.co.jp/WWW/Project_Descript/2005-/2005-p_06/2005-p_06_en.html) The new [Mikimoto](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts) building in the Ginza area of Tokyo, Japan looks a lot like a piece of swiss cheese, only less uniform. The structure houses the head office for Mikimoto, a [luxury jeweler that specializes in pearls](https://www.trendhunter.com/trends/dubai-museum). You’d think the Mikimoto building would be more reminiscent of their star product, but alas, no. Made of [steel and reinforced concrete](https://www.trendhunter.com/trends/residential-project-in-tokyo) the Mikimoto building does add character to the area’s skyline. Ginza is an upmarket retail and entertainment district in Tokyo. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Cut-out Facades:** The trend of cut-out facades creates visually striking architectural designs. - **Unconventional Building Shapes:** The trend of using unconventional building shapes adds uniqueness and personality to urban landscapes. - **Architectural Experimentation:** There is a growing trend of architects experimenting with unconventional materials and designs to push the boundaries of traditional architecture. ### Sectors Adopting This - **Luxury Jewelry:** The luxury jewelry industry could explore incorporating unique architectural designs into their physical store locations to enhance brand identity and create memorable shopping experiences. - **Construction and Architecture:** The construction and architecture industry can leverage the trend of cut-out facades and unconventional building shapes to offer clients innovative and visually appealing designs. - **Urban Development and Real Estate:** The urban development and real estate industry can capitalize on the trend of architectural experimentation to attract tenants and buyers with distinctive and modern building designs. ## Related on Trend Hunter - [Curved Glass Veiled Stores](https://www.trendhunter.com/trends/tiffany-co-store.md) - [Spiralling Stainless-Steel Cultural Centers](https://www.trendhunter.com/trends/010-building.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Cut-Out Structural Narrow Hotels](https://www.trendhunter.com/trends/hotel-rakuragu.md) - [Fish Scale-Resembling Facades](https://www.trendhunter.com/trends/istanbul-modern.md)