# Frowning Model Photography Shannon Sinclair Shoots Mikhael Ayoub Horsing Around By Tiana Reid | Published 2010-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mikhael-ayoub References: [homotography.blogspot](http://homotography.blogspot.com/2010/06/mikhael-ayoub-by-shannon-sinclair.html) & [shannonsinclair](http://www.shannonsinclair.com/) Mikhael Ayoub, of Re:Quest model management, was captured by Shannon Sinclair in a series of frowning portraits. Styled by John Tan, the thin model embodies the [hot rocker look](https://www.trendhunter.com/trends/at-the-edge-of-time) while rocking a cut-off tank, earrings, fedora, spiked belt, visible boxers, and, to top it all off, a cigarette stashed behind the ear. Mikhael Ayoub's pouty performance is reminiscent of photo booth 'make a face' snapshots. **Implications** - In the last few years, the rise of [hipster subculture](https://www.trendhunter.com/trends/wildest-ones-yet) has led to a new class of [beautiful models](https://www.trendhunter.com/trends/asos-inspired-by) who eschew the traditional supermodel aesthetic for something more rebellious and low-key. By including these models in advertising, corporations can show they not only is their company edgy, but they also have their finger on the pop culture pulse. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Hipster Model Aesthetic:** The rise of hipster subculture has led to a trend of low-key, rebellious models which can be used to create more edgy advertising. - **Make-a-face Photography:** The popularity of photo booth-style snapshots and frowning, pouty models can be utilized in various marketing campaigns to appeal to a younger demographic. - **Rocker Style:** The hot rocker look with cut-off tanks, spiked belts, and fedoras, as captured in the photography, can inspire fashion and accessory trends for the youth market. ### Who This Affects Most - **Fashion:** The fashion industry can utilize the hipster model aesthetic and rocker style in clothing lines to appeal to younger audiences. - **Marketing and Advertising:** The popularity of make-a-face photography and frowning models can be used in advertising to appeal to a younger demographic. - **Photography:** The trend towards capturing rebellious, non-traditional models in photography can be capitalized upon by photographers looking to break into the fashion and lifestyle markets. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)