# Savory Handheld Frozen Snacks The Mikey’s Savory Pockets Now Come in Two New Flavors Options By Michael Hemsworth | Published 2020-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mikeys-savory-pockets References: [progressivegrocer](https://progressivegrocer.com/mikeys-savory-pockets) & [eatmikeys](https://eatmikeys.com/) The Mikey’s Savory Pockets range has been added to by the brand to offer consumers new flavors to enjoy when looking to stave off hunger. The [handheld sandwiches](https://www.trendhunter.com/trends/mr-pickles-wraps) now come in the Cauliflower & Broccoli Cheddar and Buffalo-Style Chicken flavor options, which will call to mind popular takeout food varieties for consumers to enjoy. The Buffalo-Style Chicken option is made with antibiotic-free chicken along with [plant-based mozzarella and spicy hot sauce](https://www.trendhunter.com/trends/stuffed-buffalo-crunchers), while the Cauliflower & Broccoli option is made with real veggies. The two varieties are encased in a [crispy grain-free crust](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs) to accommodate consumer demand for free-from fare. The new Mikey’s Savory Pockets come in two-packs and are free from six of the top allergens for enhanced compatibility for consumers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Savory Handheld Frozen Snacks:** Opportunity for companies to create innovative and flavorful options for convenient on-the-go snacking. - **Alternative Ingredients for Allergen-free Foods:** Disruptive innovation opportunity to develop allergen-free products using alternative ingredients. - **Convenience in Frozen Food Market:** Opportunity to create convenient and ready-to-eat frozen food products for time-conscious consumers. ### Sectors Adopting This - **Frozen Food Industry:** Opportunity for companies in the frozen food industry to tap into the growing demand for handheld savory snacks. - **Food Manufacturing Industry:** Opportunity for food manufacturers to cater to consumers seeking allergen-free options that don't sacrifice taste. - **Plant-based Food Industry:** Disruptive innovation opportunity for plant-based food companies to create delicious and satisfying alternatives to traditional meat-based snacks. ## Related on Trend Hunter - [Plant-Based Breakfast Pockets](https://www.trendhunter.com/trends/plant-based-pockets.md) - [Veggie-Forward Handheld Snacks](https://www.trendhunter.com/trends/mingsbings.md) - [Takeaway-Inspired Snacks](https://www.trendhunter.com/trends/takeaway-pockets.md) - [Savory Heat-and-Eat Snacks](https://www.trendhunter.com/trends/farm-rich-frozen-snacks.md) - [Microwave-Ready Snack Products](https://www.trendhunter.com/trends/veggies-made-great-products.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Snackable Frozen Appetizers](https://www.trendhunter.com/trends/tastiez.md) - [Consumer-Driven Frozen Snack Ranges](https://www.trendhunter.com/trends/farm-rich-products.md)