# Vivacious Variety Show Posters Mikey Heller Illustrates the Quirky and Perky for Scott Rogowsky By Jordan Sowunmi | Published 2013-01-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mikey-heller References: [runninglateshow](http://www.runninglateshow.com/2013/01/01/top-10-running-late-posters-of-2012/) & [mikeyheller](http://mikeyheller.com/) Mikey Heller is a comedian, filmmaker and artist with a deft skill for creating poster art that is playful, quirky and exceedingly charming. Mikey Heller’s most notable client is writer and comedian Scott Rogowsky, whose weekly variety show 'Running Late with Scott Rogowsky' has developed a sizable and fervent following in the New York City comedy community. As a poster artist, Mikey Heller’s biggest strength is his versatility. A sampling of his posters for Running Late with Scott Rogowsky run the stylistic gamut from [New Yorker cover parodies](https://www.trendhunter.com/trends/sen-donnan) to [R.L. Stine books](https://www.trendhunter.com/trends/garage-beer) to Late Show with David Letterman recreations. The best part of Mikey Heller’s poster art is his ability to create an enticing poster that manages to convey the unconventional and idiosyncratic nature of a late night show that does not air on television. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 61% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Playful Poster Art:** There is a disruptive innovation opportunity for artists and print companies to create playful and captivating poster art for events and shows. - **Versatile Design Styles:** Designers and marketers can explore the disruptive innovation opportunity of using versatile design styles to create visually striking and unique promotional materials. - **Unconventional Branding:** Businesses can consider the disruptive innovation opportunity of adopting unconventional branding strategies to stand out and convey a unique personality. ### Industries Being Reshaped - **Print and Graphic Design:** The print and graphic design industry can leverage the disruptive innovation opportunity of creating playful and versatile poster art for events and shows. - **Marketing and Advertising:** Marketing and advertising professionals can explore the disruptive innovation opportunity of using versatile design styles to create visually striking promotional materials for brands and events. - **Entertainment and Event Management:** The entertainment and event management industry can consider the disruptive innovation opportunity of adopting unconventional branding strategies to create memorable and unique experiences. ## Related on Trend Hunter - [Limited Humorous Art Prints](https://www.trendhunter.com/trends/david-shrigley-1.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Whimsical Sculptural Furniture Series](https://www.trendhunter.com/trends/city-block-series.md) - [Late-Night Craft Cocktails](https://www.trendhunter.com/trends/mikeys-hooch.md) - [Creation-Centric Light Exhibitions](https://www.trendhunter.com/trends/head-hi-show.md) - [Poster-Inspired Music Playlists](https://www.trendhunter.com/trends/lineupsupply.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Provoking Graffiti Exhibits](https://www.trendhunter.com/trends/david-ruggeri.md)