# Alcohol-Branded Paid Time Off Mike's Hard Debuted Mike's Time Off for the Last Day of Summer By Grace Mahas | Published 2022-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mikes-time-off References: [MikesTimeOff](http://www.MikesTimeOff.com)  In response to a recent survey that said 25$ of Americans don't get paid time off to enjoy summer vacations, [Mike's](https://www.trendhunter.com/trends/mikes-harder-tea) Hard [Lemonade](https://www.trendhunter.com/trends/mikes-hard-lemonades) is helping fans have some well-deserved time off for the final day of summer with the launch of Mike's Time Off (MTO). Now through September 28, Americans can visit MikesTimeOff.com to request a paid day off. Mike's Time Off (MTO) will reward deserving employees with a day's wage, allowing them to enjoy time off or cross off a bucket list item they didn't accomplish this summer. “[Mike’s Hard](https://www.trendhunter.com/trends/jobstacle-course) Lemonade has always stood by those who work hard, and we were disappointed to discover that some of the most deserving, hard-working people don't get PTO,” said John Shea, chief marketing officer for Mike’s Hard Lemonade. “As a brand that loves summer, we wanted to give hard-working Americans one last chance to squeeze in one last day of summer with some MTO.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 49% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Paid Time Off (PTO) Incentives:** More companies may follow suit and offer creative PTO incentives as a way to boost employee satisfaction and retain top talent. - **Alcohol-branded Promotions:** Other alcoholic beverage companies may create similar promotions to increase brand awareness and customer loyalty. - **Work-life Balance:** The importance of work-life balance may become a more prominent trend as consumers seek companies that prioritize employee well-being and personal time off. ### Industries Being Reshaped - **Alcohol:** Alcohol companies may explore new ways to engage their audience and craft promotions that resonate with consumers. - **Employment:** Employment companies may shift towards emphasizing work-life balance in branding and marketing efforts. - **Consumer Goods:** Consumer goods companies may develop similar PTO incentives to strengthen brand loyalty and advocacy. ## Related on Trend Hunter - [Booze-Branded PTO Giveaways](https://www.trendhunter.com/trends/reyka-vodkas-contest.md) - [Job-Themed Obstacle Courses](https://www.trendhunter.com/trends/jobstacle-course.md) - [PTO-Themed Vacation Competitions](https://www.trendhunter.com/trends/siggis1.md) - [Afternoon Break-Encouraging Campaigns](https://www.trendhunter.com/trends/halfday-iced-teas.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Throwback Hard Lemonades](https://www.trendhunter.com/trends/mikes-hard-freeze.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md) - [Holiday-Ditching Vacation Offers](https://www.trendhunter.com/trends/allexpense-paid-trip.md)