# Piquant Honey Packaging Mike's Hot Honey Has Been Rebranded for a Streamlined Look By Mishal Omar | Published 2017-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mikes-hot-honeys References: [thedieline](http://www.thedieline.com/blog/2017/1/23/mikes-hot-honey-brings-the-heat) & [mikeshothoney](http://mikeshothoney.com/) Mike's Hot Honeys are uniquely formulated condiments that offer a spicy kick, and its packaging has been redesigned to look cleaner, simpler and more retro. After the spicy, chili-infused honey became popular and the business grew, the founder recognized the need for the brand to offer a better design in its packaging. Chase Design Group was enlisted to redesign the labeling for the product, maintaining the same product name. The new label features large letters and rather than having an image of a bee front and center, it is instead placed in a subtle golden circle underneath the rest of the information. The new Mike's Hot Honey branding works to provide consumers with a creative product that is also visually appealing. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Streamlined Packaging:** Designing products with clean, simple, and visually appealing packaging that attracts consumers. - **Retro Branding:** Focusing on branding methods that take inspiration from old designs, which creates a sense of familiarity and nostalgia amongst consumers. - **Unique Formulations:** Creating products that stand out by using unique formulations that offer different experiences than traditional offerings. ### Sectors Adopting This - **Food and Beverage Industry:** Integrating cleaner and retro designs that showcase unique formulations and ingredients into product packaging. - **Consumer Packaged Goods (CPG) Industry:** Exploring retro branding motifs that package innovative formulations via contemporary graphic design. - **Small Business Sector:** Rebranding with a new package design that reflects feature focuses on a better consumer experience and ensures longevity for the brand. ## Related on Trend Hunter - [Versatile Hot Honey Campaigns](https://www.trendhunter.com/trends/hot-honeys.md) - [Beverage-Ready Hot Honey Syrups](https://www.trendhunter.com/trends/hot-honey-syrup.md) - [Spicy Squeeze Bottle Honeys](https://www.trendhunter.com/trends/hot-honey-squeeze-bottle.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Convenient Single-Serve Honey Condiments](https://www.trendhunter.com/trends/hot-honey-minis.md) - [Sweet-Spicy Honey Variants](https://www.trendhunter.com/trends/rowse-honey-1.md) - [Ultra-Flavorful Hot Honey Products](https://www.trendhunter.com/trends/local-hive.md) - [Spicy Sweet Dessert Collaborations](https://www.trendhunter.com/trends/the-peach-cobbler-factory-and-mikes-hot-honey.md)