# Feminine Alcohol Branding Mike's Hard Raspberry Lemonade Receives a Girly Makeover By Jamie Danielle Munro | Published 2014-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mikes-hard-raspberry-lemonade References: [packageinspiration](http://www.packageinspiration.com/mikes-hard-raspberry-lemonade-re-design-re-brand.html/) & [christypakdesign](http://www.christypakdesign.com/) Mike's Hard Raspberry Lemonade has received a feminine treatment by Christy Pak, who upgraded the look of this product to be more suited for the female type. To achieve this look, Pak went with [a different bottle than usual](https://www.trendhunter.com/trends/chloe-wine-collection), choosing something that would normally be used for drinks other than alcohol. The coloring also helps too, as Pak used a pinkish color with a clean and clear font on the front. The texture of the bottle is slightly grainy too, giving it a unique effect. Just look at the bottle makes me want to take a sip of the drink, which goes to show that the branding of this Mike's Hard Raspberry Lemonade is working! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Gendered Branding:** Opportunity for more products to receive gender-specific packaging, marketing and branding. - **Niche Targeting:** Opportunity to create products targeted towards specific subgroups within the wider consumer market. - **Alternative Packaging:** Opportunity to use alternative, unexpected packaging for products to make them stand out on store shelves. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity for alcoholic drink makers to tap into a market on the basis of gender and other social categories. - **Consumer Packaged Goods:** Opportunity for companies across all FMCG categories to create gender-specific packaging, marketing and branding for existing products. - **Graphic Design:** Opportunity for graphic and packaging designers to create unique, unconventional designs for consumer products that break free from traditional norms. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Pink-Hued Hard Kombuchas](https://www.trendhunter.com/trends/raspberry-rose.md) - [Spiked Citrus Agua Frescas](https://www.trendhunter.com/trends/limonada-fresca.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Throwback Hard Lemonades](https://www.trendhunter.com/trends/mikes-hard-freeze.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md) - [High-ABV Citrus Cocktails](https://www.trendhunter.com/trends/mikes-harder-lemonade.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md)