# #MikeHacks Mike's Hard Lemonade Shows You Ways to Make Your Life Awesome By Trend Hunter | Published 2014-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mikes-hard-lemonade References: [mikehacks.tumblr](http://mikehacks.tumblr.com/) & [facebook](https://www.facebook.com/mikeshardlemonade) Your friends at Mike's Hard Lemonade want YOU to throw the ultimate backyard party that will become the stuff of myths. Check out this video to find out how to "mikehack" your next summer bash by creating a jaw-dropping "Fountain of Flavor" and thereby becoming an indisputable party legend for generations to come. For more genius hacks to make anytime more awesome, head to Getmikehacks.com where you can submit a picture of your own "Fountain of Flavor" for a chance to win a trip to Lollapalooza this year! ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Event Hacking:** Using innovative and unconventional methods to enhance event experiences and promote brand engagement. - **User-generated Content:** Encouraging consumers to create and share their own unique content fosters brand loyalty and community engagement. - **Brand Activations:** Unconventional marketing strategies that promote brand awareness and generate buzz through immersive experiences. ### Industries Being Reshaped - **Event Planning:** Incorporating unique and creative ideas into event planning allows for differentiation and increased customer satisfaction. - **Social Media and Marketing:** Leveraging user-generated content to promote brands on social media can create organic and authentic engagement. - **Beverage and Alcohol:** Creating innovative and fun ways to consume and enjoy beverages can increase brand loyalty and customer engagement. ## Related on Trend Hunter - [Throwback Hard Lemonades](https://www.trendhunter.com/trends/mikes-hard-freeze.md) - [Alcohol-Branded Paid Time Off](https://www.trendhunter.com/trends/mikes-time-off.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Late-Night Craft Cocktails](https://www.trendhunter.com/trends/mikeys-hooch.md) - [Cheeky Hangover Contests](https://www.trendhunter.com/trends/q-mixers1.md) - [Spiked Citrus Agua Frescas](https://www.trendhunter.com/trends/limonada-fresca.md) - [High-ABV Citrus Cocktails](https://www.trendhunter.com/trends/mikes-harder-lemonade.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Versatile Hot Honey Campaigns](https://www.trendhunter.com/trends/hot-honeys.md)