# Frying Eggs on Your Six Pack Mike's Hard Lemonade Commercial is so Hot By Bianca | Published 2008-05-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/mikes-hard-lemonade-six-pack-egg References: [youtube](http://youtube.com/watch?v=ltitCmFBT-0) Just in time for summer, Mike's Hard Lemonade released this TV spot in which a bronzed, sculpted man tans himself on a lounger. His body is transformed into a griddle as he [fries an egg](https://www.trendhunter.com/trends/egg-flights) on his own six pack. Clearly, he's cooking, and what better way to cool down than by breaking into a bottle from the nearby bucket of chilled Mike's Hard Lemonade? If you're into the concept just wait for the grand finale: it is [funny](https://www.trendhunter.com/trends/aviation-gin-commercial): ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 32% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Summer-themed Advertising:** Opportunity for brands to create innovative and eye-catching ad campaigns that capture the spirit of summer. - **Creative Product Placement:** Potential for brands to think outside the box and incorporate their products in unexpected and entertaining ways. - **Humorous Marketing:** Demand for humor in advertising, allowing brands to connect with consumers through light-hearted and entertaining content. ### Where This Applies - **Beverage Industry:** Chance for beverage brands to leverage unique and creative marketing tactics to enhance brand awareness and reach a wider audience. - **Food and Snack Industry:** Opportunity for food and snack companies to explore creative product placements that can generate buzz and intrigue among consumers. - **Advertising and Marketing Industry:** Growth in demand for innovative and humorous advertising campaigns, presenting new opportunities for agencies to showcase their creativity. ## Related on Trend Hunter - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Throwback Hard Lemonades](https://www.trendhunter.com/trends/mikes-hard-freeze.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [High-ABV Citrus Cocktails](https://www.trendhunter.com/trends/mikes-harder-lemonade.md) - [Alcohol-Branded Paid Time Off](https://www.trendhunter.com/trends/mikes-time-off.md) - [Miller Lite-Infused Charcoal](https://www.trendhunter.com/trends/miller-lite-beercoal.md) - [Versatile Hot Honey Campaigns](https://www.trendhunter.com/trends/hot-honeys.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md)