# 80s Sci-Fi Bicycles Schwinn Created the Limited-Edition Mike's Bike Inspired by Stranger Things By Laura McQuarrie | Published 2018-06-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mikes-bike References: [prnewswire](https://www.prnewswire.com/news-releases/schwinn-releases-limited-edition-stranger-things-bike-300658321.html) The third season of Stranger Things is currently in production and to hold fans over until then, Schwinn created a limited-edition bicycle called Mike's Bike that pays tribute to the retro design that the main character rides. Just 500 bicycles will be made available to fans, packaged in special-edition, [retro-themed collectible Stranger Things box](https://www.trendhunter.com/trends/lego-x-stranger-things). Along with high-rise ape bars, a front light and bell, the $379 bike also includes subtle details like the logo of the [Netflix](https://www.trendhunter.com/trends/stranger-things-cereals)-exclusive series on the chainguard. To promote the old-school feel of the bike, Schwinn created an 80s-style commercial that references the sci-fi TV series, noting that the bike will "turn your bicycle collection upside-down." Additionally, Mike's Bike may only be purchased by picking up a phone and calling 1-800-SCHWINN. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Collectibles:** Creating limited-edition items that cater to fandoms can create a sense of exclusivity and drive customer engagement and sales. - **Retro Design Revival:** Bringing back retro designs can tap into nostalgia and attract customers looking for unique and vintage-inspired products. - **Cross-promotion with Pop Culture:** Partnering with popular TV series or movies to create themed products can capitalize on fan enthusiasm and generate buzz for brands. ### Where This Applies - **Film and Entertainment:** Collaborating with TV series or movies for product tie-ins can create new revenue streams and expand brand recognition. - **Cycling and Sports Equipment:** Creating limited-edition bikes with nostalgic designs can attract cycling enthusiasts who appreciate unique and retro-inspired gear. - **E-commerce and Direct Sales:** Combining traditional sales methods, like phone orders, with online sales can provide a seamless customer experience and add a personal touch to the purchasing process. ## Related on Trend Hunter - [Retro Sci-Fi Cereal Boxes](https://www.trendhunter.com/trends/stranger-things-cereals.md) - [Science Fiction Sports Equipment](https://www.trendhunter.com/trends/spalding-x-stranger-things.md) - [Throwback Walkie-Talkie Collectibles](https://www.trendhunter.com/trends/stranger-things-upside-down-capsules-series-3.md) - [Sci-Fi Show-Themed Basketballs](https://www.trendhunter.com/trends/spalding-1.md) - [Pride-Celebrating Bike Collections](https://www.trendhunter.com/trends/pride-artist-series.md) - [Sci-Fi Series Ice Creams](https://www.trendhunter.com/trends/stranger-things-scoops-ahoy-ice-cream.md) - [Entry-Level All-Terrain E-Bikes](https://www.trendhunter.com/trends/ridgewood-29.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Themed Sci-Fi Frozen Pizzas](https://www.trendhunter.com/trends/palermo-villa-stranger-things-pizza.md)