# Prohibition-Themed Branding Mike L Perry Creates Identity for Speakeasy Wine By Jamie Danielle Munro | Published 2012-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mike-l-perry References: [lovelypackage](http://lovelypackage.com/student-work-mike-l-perry/) & [blog.popflys](http://blog.popflys.com/tag/mike-l-perry-design/) Mike L Perry was given a name and a product, and came up with an entire identity for a fictional wine titled Speakeasy. The result is enticing and clever, as his branding evokes a strong sense of nostalgia for the early 1900s. Perry came up with the idea to attach two faces to the brand: a couple of cops that don't abide completely by the law. This attachment automatically gives the Speakeasy design an edge and association with a time when alcohol was scarce, and also in high demand. The illustrations are also done in a nostalgic manner, with dark shading and black bars across the eyes to keep their identity unknown. Hopefully the wine tastes as good as the great branding done by Perry. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 51% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-driven Branding:** Leverage nostalgia to create branding that evokes a strong emotional connection with consumers. - **Storytelling Through Design:** Create a compelling brand identity by weaving a narrative into the design elements. - **Character-driven Marketing:** Developing characters as brand ambassadors adds depth and intrigue to the overall brand experience. ### Industries Being Reshaped - **Wine Industry:** Opportunity to differentiate wines through unique branding strategies and storytelling. - **Beverage Packaging:** Incorporate nostalgia and character-driven designs in beverage packaging to differentiate products. - **Marketing and Advertising:** Explore new ways of using storytelling and character development to create engaging marketing campaigns. ## Related on Trend Hunter - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md)