# Trefoil Rapper Logos Illustrator Mike Frederiqo Draws Pharrell Williams as the Adidas Logo By M | Published 2014-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mike-frederiqo References: [highsnobiety](http://www.highsnobiety.com/2014/05/14/pharrell-williams-adidas-logo-mike-frederiqo/) & [adidas](http://www.adidas.ca/) Graphic designer Mike Frederiqo became a household name overnight after his illustration of the infamous Kanye West as the [Adidas](https://www.trendhunter.com/trends/shmoofoil) trefoil heritage logo. Now, Frederiqo is back with a Pharrell [Williams](https://www.trendhunter.com/trends/jd-williams) version that shapes the famous Happy songwriter as the German brand's trefoil sports logo. To celebrate Williams' latest collaboration with the Adidas brand, Frederiqo recreated the [Adidas heritage logo](https://www.trendhunter.com/trends/novak-djokovic), shaped like the trefoil leaf, from multiple repetition of a cartoon Williams image. The image shows Williams wearing the iconic Vivienne Westwood wide-brimmed hat and a red zip-up Adidas hoodie. To recreate the look of the Adidas trefoil logo, Frederiqo rearranges Williams' body into different positions such as Williams sitting cross-legged or laying flat on his back with his arms stretched out. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Illustrator-designed Logos:** Opportunity for designers to reimagine famous logos by incorporating illustrations of celebrities or cultural icons. - **Collaborative Branding:** Openings for brands to collaborate with artists or designers to create unique and creative logo designs that reflect their partnership. - **Iconic Image Repurposing:** Potential for artists to transform iconic images into new forms, showcasing their creativity and reimagining well-known visual elements. ### Industries Being Reshaped - **Graphic Design:** Graphic designers can leverage these trends to offer bespoke logo design services that incorporate illustrations and unique concepts. - **Fashion:** Fashion brands can explore collaborations with artists or illustrators to create distinctive logo designs that resonate with their target audience. - **Art:** Artists can experiment with repurposing famous images to create visually striking and thought-provoking artworks that capture attention. ## Related on Trend Hunter - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Retooled Reimagined Lifestyle Sneakers](https://www.trendhunter.com/trends/masha-popova.md) - [Artist-Designed Streetwear Logos](https://www.trendhunter.com/trends/olaolu-slawn-1.md) - [Collaborative Dynamic Bright Sneakers](https://www.trendhunter.com/trends/jellyfish-sneaker.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md)