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# Fashion Mogul Caricatures
SpongeBob Squarepants is Remixed by Artist Mike Federiqo

By Rebecca Byers | Published 2012-01-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/mike-federiqo
References: [wetheurban](http://www.wetheurban.com/post/16249640811/fashionable-spongebobs-by-mike-federiqo-how)

Dutch illustrator Mike Federiqo has created a set of [SpongeBob Squarepants fashion-themed drawings](https://www.trendhunter.com/trends/joy-artist-capsule) featuring some of the industries most memorable characters.

Coco Chanel is featured in a classic black and white suit, holding her signature white gloves and puffing on a cigarette, while the [current head of Chanel Karl Lagerfeld](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier) is pictured with a miniature bear dressed just like him and holding an [iPad](https://www.trendhunter.com/trends/casetify-2). Iconic hipster-chic photographer Terry Richardson is drawn in a signature black and red flannel shirt and tube socks, and of course with his customary glasses, camera and mustache. Marc Jacobs is imagined posing on his side with his shirt off, scruff and tattoos for all to see. The vision of Marc Jacobs by Mike Federiqo also pictures him in leather boots, and with a generous amount of muscle.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 31% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Fashion-caricature Fusion:** Trend of combining fashion icons with cartoon caricatures could disrupt fashion merchandise industry with crossover products.
- **Hipster Fashion Nostalgia:** Trend of nostalgia for 90's fashion icons could disrupt fashion industry with retro-inspired merchandise.
- **Personalized Fashion Illustrations:** Trend of personalized fashion drawings could disrupt fashion marketing industry with customized products for customers.

### Industries Being Reshaped

- **Fashion Merchandise:** Fashion merchandise industry could disrupt by creating crossover products designed by artists featuring cartoon caricatures of fashion icons.
- **Retro-inspired Retail:** Fashion industry could disrupt by offering a line of retro-inspired merchandise evocative of the 90's nostalgia.
- **Fashion Marketing:** Fashion marketing industry could disrupt by offering personalized fashion drawings to customers for a more meaningful shopping experience.

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