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# Intense Hallucination Art
The Trippy Technicolor Illustrations of Mike Bertino

By Armida Ascano | Published 2010-10-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mike-bertino
References: [vectroave](http://vectroave.com/2010/10/mike-bertino-illustrations/) & [mikebertino](http://mikebertino.com/)

California-born illustrator Mike Bertino clearly has an active imagination. His body of work consists entirely of busy, boisterous, [technicolor pieces](https://www.trendhunter.com/trends/memphis-miami) that look as though they could have been drug-induced.

Regardless, Mike Bertino exercises a skillful hand in his work. The intricacy behind Mike Bertino's trippy art is astounding. Such business could only be pulled off by someone who is well-versed in layout design and exercising his imagination.

**Implications** - Trippy artwork appeals to those who appreciate fantasy and outside-the-box thinking. The rise of technology and [CGI](https://www.trendhunter.com/trends/moco-concept-store) has opened up infinite possibilities for color combinations and [fantastical imagery](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) that is new and different. Additionally, the growing fascination with the acid-loving, flower power generation has inspired not just art, but fashion and pop culture.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 75% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Fantastical Artwork:** There is an increasing appreciation for visually appealing, trippy and colorful artwork, which presents opportunities for artists to showcase their unconventional skills and collaborate with other industries.
- **Digital Art Experience:** The rise of technology and CGI has opened up opportunities for the creation of digitally enhanced art experiences for viewers that go beyond traditional mediums and create new immersive worlds.
- **Nostalgia-inspired Art:** Growing fascination with the acid-loving, flower power generation has inspired a new wave of art, fashion, and pop culture, presenting opportunities for artists to tap into this market and collaborate with related industries.

### Where This Applies

- **Art:** As consumers develop an appreciation for offbeat and unconventional artwork, artists and art dealers can look to create and showcase unique pieces to attract this growing audience.
- **Fashion:** The rise of nostalgia-inspired art has paved the way for fashion designers to explore psychedelic and retro styles, opening up opportunities for collaboration between art and fashion industries to create unique, themed collections.
- **Entertainment:** There is a growing demand for immersive and visually-stimulating experiences both in-person and online which presents opportunities for entertainment companies to collaborate with artists to offer unique and immersive experiences.

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