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# Smoking Grunge Fashion Editorials
These ‘Mikayla’ Photos Beautifully Showcase Edgy Fal

By Anne Booth | Published 2013-10-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/mikayla-photos
References: [behance.net](http://www.behance.net/gallery/Mikayla/11198497) & [facebook](https://www.facebook.com/fizzpopper?filter=2)

In the ‘Mikayla’ photos, Andrew Theodore litters the scenes with fall fashion looks, tattoos and cigarettes. The model sports a puffy hairstyle as she wanders on a mossy pathway, on which fall leaves are spread throughout the damp ground.

Within the nature photos, the model stands with her back against a mossy brick wall, her doll-like face looking away from the camera. Her hair stands up on the top of her head, as she looks as if she is contemplating something important. With a cigarette in one hand, and the other behind her back, the model’s figure is highlighted by a single light. She also wears a studded army jacket -- a perfect fall piece.

The other photos reveal a tattoo and more intense makeup that stands out against a blue backdrop. The ‘Mikayla’ photos show that even the blue-eyed blonde girls have an edge about them that can be seen under the light.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 89% | Activity: 75% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Fall Fashion:** The 'Mikayla' photos showcase edgy fall fashion looks and provide opportunities for disruptive innovation in the fashion industry.
- **Tattoo Culture:** The presence of tattoos in the 'Mikayla' photos highlights the growing popularity and acceptance of tattoos, creating opportunities for disruptive innovation in the tattoo industry.
- **Alternative Beauty:** The intense makeup and edgy looks in the 'Mikayla' photos represent a trend towards alternative beauty standards, presenting disruptive innovation opportunities in the beauty industry.

### Sectors Adopting This

- **Fashion:** The 'Mikayla' photos featuring fall fashion looks provide avenues for disruptive innovation in the fashion industry, such as creating sustainable and ethically produced clothing.
- **Photography:** The artistic and edgy nature of the 'Mikayla' photos opens up opportunities for disruptive innovation in photography, such as new techniques or styles that capture alternative beauty.
- **Cosmetics:** The bold makeup looks showcased in the 'Mikayla' photos present potential for disruptive innovation in the cosmetics industry, such as developing cruelty-free and vegan beauty products.

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