# Vindictive Gothic Music Videos The New Mika 'Popular Song' Video is Fearfully Fun By | Published 2013-05-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mika-popular-song References: [imageamplified](http://www.imageamplified.com/2013/05/sound-caffeine-popular-song-by-mika-ariana-grande.html) Singer/songwriter Mika is known for his quirky, bubble-gum pop numbers that you can’t help singing along to. In his new single ‘Popular Song,’ Mika teamed up with 19 year-old Ariana Grande to produce another catchy tune, but with a twist. His usual fun and upbeat melody is now paired with a dark, [gothic-inspired video](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) that depicts mayhem, murder and revenge. Mika and Grande play two high-schoolers, who after years of torment decide to get even with their bullies by inviting them over for a seemingly innocent dinner party. During the party, the two vengeful teens poison their tormentors, turning them to stone and smashing them. The video features dark Tim Burton-esque costumes and settings, and features a hook from the [Broadway](https://www.trendhunter.com/trends/beis-x-wicked) musical ‘Wicked.’ If you’re a fan, you’ll be able to recognize the tune of the chorus. The flawless mixture of gothic, musical theatre and pop elements make for an offbeat but fun video from the unstoppable duo. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Gothic-inspired Music Videos:** Disruptive innovation opportunity: Exploring the fusion of different genres in music videos to create a unique and captivating visual experience. - **Dark and Quirky Aesthetics:** Disruptive innovation opportunity: Incorporating unconventional visuals and storytelling techniques in music videos to create a memorable impact on viewers. - **Collaborative Cross-genre Productions:** Disruptive innovation opportunity: Encouraging collaborations between artists from different musical backgrounds to create innovative and unexpected music videos. ### Who This Affects Most - **Music Industry:** Disruptive innovation opportunity: Embracing creativity in music videos as a way to engage audiences and stand out in a competitive industry. - **Film and Entertainment Industry:** Disruptive innovation opportunity: Exploring unique visual styles and narratives in music videos to push the boundaries of storytelling in film and entertainment. - **Fashion and Costume Design Industry:** Disruptive innovation opportunity: Experimenting with unconventional fashion and costume designs in music videos to inspire trends and challenge traditional aesthetics. ## Related on Trend Hunter - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Culture-Inspired Dolls](https://www.trendhunter.com/trends/katseye-and-monster-high.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Singer Soda Music Videos](https://www.trendhunter.com/trends/so-good.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Over-the-Top Spooky Sundaes](https://www.trendhunter.com/trends/spooky-sundae.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [80s-Based Horror Trilogies](https://www.trendhunter.com/trends/maxxxine.md)