# Ready-to-Drink Kombucha Cocktails Miixt's Vodka Kombucha Refreshers Were Based on Consumer Habits By Laura McQuarrie | Published 2023-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miixt References: [bevnet](https://www.bevnet.com/spirits/2023/the-new-hard-booch-vodka-kombucha-rtd-miixt-enters-the-market) & [miixt](https://www.miixt.com/)  Miixt is a new [ready-to-drink Vodka Kombucha Refresher](https://www.trendhunter.com/trends/vodka-refreshers) that was inspired by consumer drinking habits during the pandemic. The team behind MightyBooch observed consumers using kombucha as a cocktail mixer on social media, and set out to create a simpler way for drinkers to enjoy the tart and slightly sweet flavor of kombucha with vodka—without the need for mixing. From [Peach and Mango to Strawberry Lemonade](https://www.trendhunter.com/trends/squeezed-vodka-cocktails), Miixt’s vibrant flavors combining premium vodka, probiotic kombucha, real fruit juices and sparkling water are ready to be sipped and savored by the can. The appeal of using kombucha as a cocktail mixer is growing among consumers who are looking for healthier and more interesting beverage options. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 82% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Kombucha Cocktails:** The trend of using kombucha as a cocktail mixer is growing among consumers who are looking for healthier and more interesting beverage options. - **Simplifying Health Conscious Drinking Habits:** Miixt's Vodka Kombucha Refresher provides a simpler way for drinkers to enjoy the tart and slightly sweet flavor of kombucha with vodka—without the need for mixing. - **Flavor Exploration in Healthy Drinks:** Miixt’s vibrant fruit flavors combining premium vodka, probiotic kombucha, real fruit juices, and sparkling water offer a new way for consumers to explore flavors in healthy drinks. ### Who This Affects Most - **Alcoholic Beverage:** The alcoholic beverage industry can explore new product lines by incorporating healthy ingredients, probiotics, and unique flavors. - **Functional Beverages:** The functional beverage industry can add healthy ingredients, probiotics, and unique flavors to their drinks to appeal to health-conscious consumers. - **Ready-to-drink Beverages:** The ready-to-drink beverage industry can create new product lines that cater to health-conscious consumers by offering ready-made drinks with healthy ingredients, probiotics, and unique flavors. ## Related on Trend Hunter - [Refreshing RTD Kombuchas](https://www.trendhunter.com/trends/kombucha-cocktails.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md) - [Organic Cocktail-Inspired Drinks](https://www.trendhunter.com/trends/cocktailinspired-drinks.md) - [Nostalgic Hard Cherry Limeades](https://www.trendhunter.com/trends/hard-cherry-limeade.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Canned Cocktail Mixers](https://www.trendhunter.com/trends/kazimo.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md)