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# Sustainable Traveling Cups
MiiR and Photographer Chris Burkard Create Eco-Conscious Traveling Cups

By Kanesa D | Published 2022-05-11 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/miir
References: [miir](https://www.miir.com/collections/burkard)

![Sustainable Traveling Cups](https://cdn.trendhunterstatic.com/thumbs/477/miir.jpeg)

A new collaboration between photographer Chris Burkard and MiiR has just launched, bringing consumers a 12ox camp cup, 16oz tumbler, and 32oz bottle designed using Burkard’s aerial photography. The photo features glacial sediment running through a frozen landscape, visible from a small Cessna in the Icelandic Highland. The image was taken by Burkard in 2015 with the aim to encourage consumers to consider our relationship with wildlife while going through day-to-day life.

$5 from each sale will be donated to Outdoor Outreach, a nonprofit organization that connects youth to the transformative power of the outdoors. MiiR is a certified B Corporation, ‘1% for the Planet’ member, and for the second consecutive year, a Climate Neutral Certified brand. Additionally, all MiiR products contain a unique ‘Give Code’ that allows customers to connect with the company’s giving initiatives.

‘The Halendid Collection’ is now available on the MiiR website.

Image Credit: MiiR, Chris Burkard

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 92% | Activity: 86% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-conscious Products:** There is an opportunity for other companies to collaborate with photographers and artists to create eco-friendly products that consumers can use in their daily lives.
- **Socially Responsible Sales:** More companies could take a page from MiiR's book and donate a portion of their sales to a non-profit or charity that aligns with their brand values.
- **Climate Neutral Certification:** An increasing number of companies may seek out climate neutral certification to demonstrate their commitment to sustainability.

### Sectors Adopting This

- **Retail:** Retail companies can seek out eco-conscious collaborations with artists and photographers to create unique products and increase their customer base.
- **Non-profit:** Non-profit organizations can partner with businesses to raise funds and increase their social impact.
- **Sustainable Manufacturing:** Manufacturing companies can explore climate neutral certification and other sustainable practices to reduce their environmental impact and attract eco-conscious consumers.

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