# Windswept Editorials Viggo Jonasson Vamps for Miguel Reveriego in Numero Hommes By Marissa Brassfield | Published 2009-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miguel-reveriego-in-numero-hommes References: [thefashionisto](http://thefashionisto.com/blog/2009/09/editorial-viggo-jonasson-by-miguel-reveriego/) & [numero-magazine](http://www.numero-magazine.com/) There's nothing like the drama that a simple fan adds to a photo shoot; the editorial above by Miguel Reveriego in Numero Hommes proves this point perfectly. Stylist Serge Girardi puts model Viggo Jonasson in skirts and leaves his hair loose and wild; Reveriego is right there to capture all the vamping. Check out more images of Viggo Jonasson in this editorial shot by Miguel Reveriego in Numero Hommes in the gallery above. **Implications** - One of the most effective ways for a company to generate immediate brand attention is by investing in sexually charged marketing. By toeing the line of good taste, the company shows a willingness to buck convention in favor of attitude and imagery. This will draw attention from consumers who take pride in shirking the mainstream. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 57% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Sexually Charged Marketing:** Companies can generate immediate brand attention by investing in sexually charged marketing, drawing consumers who value unconventional attitude and imagery. - **Dramatic Editorial Photography:** The use of fans and dramatic styling in editorial photography creates a captivating visual narrative, enhancing brand storytelling opportunities. - **Gender-bending Fashion:** The incorporation of skirts and loose, wild hair on male models in fashion editorials challenges traditional gender norms, sparking discussions and pushing boundaries for the fashion industry. ### Who This Affects Most - **Fashion Photography:** Fashion photographers can explore the use of dramatic styling and props like fans to create visually impactful and compelling editorials that align with brand storytelling. - **Advertising and Marketing:** Advertisers and marketers have an opportunity to push the boundaries of convention by leveraging sexually charged visuals to generate attention and appeal to consumers seeking a more alternative and edgy brand image. - **Fashion and Apparel:** Fashion and apparel brands can embrace gender-bending fashion by incorporating non-traditional elements into their designs and marketing campaigns, attracting consumers who appreciate breaking traditional gender norms. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)