# Adventure-Inspired Wine Bottles This Branding Was Inspired by the Books of Miquel De Cervantes By Mishal Omar | Published 2016-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/miguel-de-cervantes References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/11/tooth-nail-reserves.html) Miguel de Cervantes was a writer who lived centuries ago and is regarded as one of the best and most influential Spanish-speaking writers of all time – and this [wine branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) aims to capture some of his work visually. Designed by the creative agency 'Makers & Allies' for the 'Rabble Wine Co.' The wines themselves are standard and it is the imagery on the bottles that truly stands out. The wines each have [illustrations on their labeling](https://www.trendhunter.com/trends/chloe-wine-collection) that ignore wine-labeling norms and only feature images that are inspired by Miguel de Cervantes' books. The bottles also feature one of the writer's quotes: "In order to attain the impossible, one must attempt the absurd." This wine is able to appeal to those who enjoy both [literature and wine](https://www.trendhunter.com/trends/faber-faber-beak). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Adventure-inspired Wine Bottles:** Embracing visual storytelling through unconventional wine bottle labeling inspired by literary works. - **Creative Wine Branding:** Exploring the potential of incorporating artistic illustrations and quotes on wine bottle labels. - **Cultural Tie-in Wine Packaging:** Leveraging iconic literature to create unique and engaging wine branding that resonates with consumers. ### Sectors Adopting This - **Wine & Spirits:** Integrating storytelling and artistic elements into wine packaging to create memorable and differentiated brands. - **Creative Agencies:** Offering innovative branding strategies that incorporate unconventional elements to help wine brands stand out in a crowded market. - **Literary Merchandising:** Exploring opportunities to collaborate with literary works and authors to create unique product packaging and brand experiences. ## Related on Trend Hunter - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Fantasy-Saga-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md)