# Cow-Shaped Steaks The Migros Food Packaging Designs Are Cute and Simple By Marissa Liu | Published 2009-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/migros-food-packaging References: [lovelypackage](http://lovelypackage.com/migros/#more-8767) & [packaginguqam.blogspot](http://packaginguqam.blogspot.com/2008/08/migros-is-chain-of-food-retailers-in.html) This whimsical cut-out [Migros](https://www.trendhunter.com/trends/chickpea-yogurts) food packaging was conceived by Schneiter Meier Kulling. Migros is a Swiss-based food retailer. The simplistic product packages showcase the yummy products through clever die cuttings, like Irish Angus Beef Filet peeking through a cow-shaped cut-out. Even when the unique Migros food packaging is not making use of cut-outs to highlight products, adorable and appetizing images, such as [slices of blue cheese](https://www.trendhunter.com/trends/selfpacking-cheese) and marscapone tucked into a bed of pasta to sell gorgonzola and marscapone ravioli, clearly illustrate a quality product. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Packaging:** Disruptive innovation opportunity: Create unique and playful packaging designs to enhance product appeal and attract consumer attention. - **Clever Die Cuttings:** Disruptive innovation opportunity: Explore innovative die cutting techniques to create interactive packaging that showcases the product and engages customers. - **Adorable Food Imagery:** Disruptive innovation opportunity: Incorporate cute and appetizing images on packaging to create emotional connections with consumers and convey product quality. ### Where This Applies - **Food Packaging:** Disruptive innovation opportunity: Develop creative and visually appealing packaging solutions that differentiate products in the competitive food industry. - **Retail:** Disruptive innovation opportunity: Apply unique packaging techniques to enhance the in-store shopping experience and increase customer satisfaction. - **Food Retail:** Disruptive innovation opportunity: Leverage adorable food imagery on packaging to capture consumer attention and drive sales in the food retail sector. ## Related on Trend Hunter - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Recyclable Vacuum-Sealed Meat Packaging](https://www.trendhunter.com/trends/beef-mince-packaging.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Vacuum-Sealed Meat Products](https://www.trendhunter.com/trends/minced-meat-products.md)