# Suggestive Surfer Editorials The Jevgenij Balezin by Migle Golubickaite Image Set is Summer-Ready By Jana Pijak | Published 2013-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/migle-golubickaite References: [malemodelscene.net](http://www.malemodelscene.net/fresh-faces/jevgenij-balezin-nologo-migle-golubickaite/) & [malemodelscene.net](http://www.malemodelscene.net/agencies/nologo/) Model Jevgenij Balezin channels his inner surfer dude in a fresh new image series by photographer Migle Golubickaite. The NoLogo model management newcomer poses outdoors and pulls off a series of suggestive stances as he sports summer staples from affordable Swedish retailer H&M. This striking photo series by photographer Migle Golubickaite embraces bright summer hues and easy and comfortable wardrobe staples. The pieces range from shark-printed tank tops and color-blocked shorts that are worn alongside retro-inspired baseball cap accessories. This summer-ready fashion story embraces surf culture and a youthful style aesthetic that focuses on cool comfort. The editorial also features vivid beach imagery and the photographer's signature use of photo frame layering that adds a tropical touch to his portraits of model Jevgenij. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Surf Culture Fashion:** There is an opportunity for fashion brands to embrace surf culture and youth styling for their summer collections. - **Bright Summer Hues:** There is an opportunity for brands to leverage bright summer colors and add them to their collections to boost sales during the season. - **Photo Frame Layering:** There is an opportunity for photographers to experiment with photo frame layering to give a unique touch to their photo portraits. ### Who This Affects Most - **Fashion Retail:** Fashion brands and retailers can leverage the surf culture aesthetic and summer wardrobe staples to maximize their sales during the summer season. - **Photography:** Photographers can leverage the beach and coastal scenery to experiment with unique photo frame layering techniques for their portrait photography. - **Accessories:** Accessories brands can take cues from the retro-inspired baseball cap seen in the editorial to boost sales of affordable and trendy pieces during summer season. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md)