# TV Show-Matchmaking Apps The 'MightyTV' App Matches Users with Shows That Fit Their Interests By Katherine Pendrill | Published 2016-04-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mightytv References: [wired](http://www.wired.com/2016/04/mighty-tv-fix-netflix-paralysis/) & [itunes.apple](https://itunes.apple.com/us/app/mightytv/id991589498?mt=8) 'MightyTV' is a new matchmaking app their pairs users with television shows instead of potential dates. Using [Tinder's](https://www.trendhunter.com/trends/wizard-of-swipe-for-tinder) popular swiping interface, this app gives users a new tool when it comes to figuring out what to watch next. MightyTV is a mobile app currently available for iOS. The app combines a Tinder-style interface with machine learning and personalization mechanisms to match users with content that aligns with their unique interests. The app works by showing users the posters for different movies and then giving them the opportunity to swipe right if they like the film or left if they don't. Information is also collected from the user's [Facebook](https://www.trendhunter.com/trends/noplace-app) profile and subscription services such as Netlix and [Hulu](https://www.trendhunter.com/trends/pixel-10-series). The app then used all of this information to provide personalized movie recommendations. The app serves as the perfect solution for consumers who are looking for more personalized movie and TV recommendations. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **TV Show-matchmaking Apps:** Machine learning and AI can be used to personalize content and match users with shows that fit their interests - **Tinder-style Interfaces for Personalization:** The swiping interface can be used for more than matchmaking, it can be applied to recommendations and personalized content - **Integrating Social Media and Subscription Services:** Apps can collect information from multiple sources to provide even more personalized recommendations and content ### Sectors Adopting This - **Media and Entertainment:** Companies can use machine learning and AI to better personalize content and create more engaging experiences for users - **Mobile Apps:** There is a growing market for mobile apps that use AI and personalization mechanisms to match users with content and recommendations - **Data and Analytics:** Companies that can collect and analyze data from various sources, including social media and subscription services, have a valuable resource to provide personalized recommendations and content ## Related on Trend Hunter - [Matchmaking Book Discovery Apps](https://www.trendhunter.com/trends/book-discovery.md) - [Personalized Film Apps](https://www.trendhunter.com/trends/movie-me.md) - [AI-Powered TV Recommendations](https://www.trendhunter.com/trends/watch-better-movies.md) - [Movie Discovery Tools](https://www.trendhunter.com/trends/movie-picker.md) - [Mood-Based Movie Platforms](https://www.trendhunter.com/trends/movie-of-mood.md) - [Mood-Based Movie Ideas](https://www.trendhunter.com/trends/feelflix.md) - [Mood-Based Movie Finders](https://www.trendhunter.com/trends/movie-engine.md) - [TV-Specific Pop Informants](https://www.trendhunter.com/trends/tv-show-aficionados.md) - [Mood-Based Movie Recommendations](https://www.trendhunter.com/trends/moodies.md)