# Influencer-Analyzing Tools 'MightScout' Provides Profile Metrics for Top Social Media Influencers By Joey Haar | Published 2018-05-08 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/mightyscout References: [producthunt](https://www.producthunt.com/posts/mightyscout) & [mightyscout](https://mightyscout.com/influencer-lookup?ref=producthunt) Social media is a business unto itself, and MightyScout is a new tool that provides [analytics on influencers](https://www.trendhunter.com/trends/atiskel) to help people understand things like reach, engagement, and so much more. The tool gives users the ability to enter in any [Instagram](https://www.trendhunter.com/trends/hivehubai) user and get granular data about their accounts. Instagram influence is a highly valuable resource for companies, and [harnessing the power of influencers](https://www.trendhunter.com/trends/xcreateai) has become one of the standard channels for accessing one's target consumer base. Understanding the precise reach of influencers -- as well as the legitimacy of that reach in terms of real followers versus things like bots and pods -- is essential for businesses deciding where to spend their ad money. MightyScout is a tool that can help businesses to get the most accurate data on influencers for these purposes. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Influencer Analytics:** Utilizing data analytics tools to measure the reach and legitimacy of social media influencers can provide accurate insights for businesses. - **Target Consumer Engagement:** Focusing on engaging with influencers who have genuine followers can help businesses effectively reach their target consumer base. - **Social Media Marketing:** Harnessing the power of influencers on platforms like Instagram has become a standard channel for businesses to promote their brand. ### Who This Affects Most - **Digital Marketing:** Digital marketing agencies can use influencer-analyzing tools to optimize their social media strategies and improve client campaigns. - **Advertising:** Advertising agencies can leverage influencer analytics to make informed decisions about where to allocate their ad budgets. - **Social Media Platforms:** Social media platforms can develop and integrate analytics tools to provide more comprehensive insights on influencer performance and audience demographics. ## Related on Trend Hunter - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Influencer Discovery Assistants](https://www.trendhunter.com/trends/socialiq-20.md) - [Discovery-Based Influencer Platforms](https://www.trendhunter.com/trends/brandpilot-ai.md) - [Social Media Analytics Tool](https://www.trendhunter.com/trends/hivehubai.md) - [Influencer-Focused Social Platforms](https://www.trendhunter.com/trends/later-1.md) - [Social Media Personality Analysis](https://www.trendhunter.com/trends/my-insta-personality1.md) - [AI Influencer Marketing Tools](https://www.trendhunter.com/trends/eezycollab.md) - [SaaS Influencer Marketing Tools](https://www.trendhunter.com/trends/beeing-social.md) - [AI Influencer Platforms](https://www.trendhunter.com/trends/ai-influencer.md)