# Fizzy Functional Sodas Mighty is a Gut-Healthy Soda with Prebiotics, Probiotics and Postbiotics By Laura McQuarrie | Published 2024-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mighty References: [prnewswire](https://www.prnewswire.com/news-releases/beliv-unveils-mighty-a-new-gut-healthy-soda-and-an-equally-mighty-growth-302258846.html) & [belivcompany](http://belivcompany.com/en)  Many gut health sodas on the market prioritize probiotics to improve good bacteria in the body but [Mighty](https://www.trendhunter.com/trends/mighty-pop) by [Beliv](https://www.trendhunter.com/trends/old-jamaica-ginger-beer) is a first-of-its-kind gut-healthy soda with prebiotics, probiotics and postbiotics. Appealing to traditional soda drinkers, Mighty delivers the fizziness and flavor that consumers are after, plus functional benefits. Launching via [Shopify](https://www.trendhunter.com/trends/1800d2c) in fun flavors like Cola, Strawberry Vanilla, Raspberry Rose and Orange, Mighty boasts more than 10% of the daily fiber recommendation and just four grams of sugar. Additionally, the gut-healthy sodas are gluten-free, caffeine-free, non-GMO and vegan-friendly. "We're prepared to perfect the charge on the 'third generation of soda,' where a healthier benefit-driven soda isn't the outlier or challenger, but the norm," says Desiree Sanchis, VP of US Brand Marketing for Beliv. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 57% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Prebiotic-infused Beverages:** The inclusion of prebiotics in sodas can cater to health-conscious individuals seeking more functional drink options. - **Third-generation Carbonated Drinks:** A shift towards sodas that offer health benefits beyond traditional refreshment marks a new era in the beverage industry. - **Flavorful Health Drinks:** Combining enjoyable flavors with health-boosting ingredients offers a compelling alternative to conventional sugary sodas. ### Where This Applies - **Functional Foods and Beverages:** The burgeoning market for function-enhancing drinks that provide additional health benefits continues to expand. - **E-commerce Platforms:** Utilizing online retail channels like Shopify to launch innovative health beverages can enhance market reach and customer engagement. - **Dietary Fiber Products:** Products that contribute to daily fiber intake in engaging formats can appeal to individuals focused on digestive health. ## Related on Trend Hunter - [Organic Gut Health Refreshments](https://www.trendhunter.com/trends/mighty-pop.md) - [Functional Prebiotic Sodas](https://www.trendhunter.com/trends/fibe.md) - [Bubbly Prebiotic Sodas](https://www.trendhunter.com/trends/bubbly-prebiotic-soda.md) - [Maximalist Prebiotic Sodas](https://www.trendhunter.com/trends/fhrist.md) - [Living Probiotic Sodas](https://www.trendhunter.com/trends/drizzl.md) - [Gut-Healthy Colas](https://www.trendhunter.com/trends/sunsip-classic-cola.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Functional Gut-Friendly Sodas](https://www.trendhunter.com/trends/cove-gut-healthy-soda.md) - [Y2K-Style Prebiotic Sodas](https://www.trendhunter.com/trends/heaven-soda.md)