# Retro Illustrated Lookbooks Mighty Mac Spring/Summer 2011 Takes it Way Back By Vittoria Natarelli | Published 2010-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mighty-mac-spring-summer-2011 References: [selectism](http://www.selectism.com/news/2010/07/30/first-look-mighty-mac-springsummer-2011/) The Mighty Mac Spring/Summer 2011 lookbook is looking back and imitating the style of [vintage fashion illustrations](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) to give a preview of their upcoming collection. Original and creative, this brilliant idea will get the attention the brand deserves. Mighty Mac is a traditional [boat clothing company](https://www.trendhunter.com/trends/summer-outdoor) but now, thanks to this lookbook, they've attracted the attention of the fashionable everywhere. The Mighty Mac Spring/Summer 2011 lookbook is innovative in its use of vintage cues. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 61% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Lookbooks:** Embracing vintage fashion illustrations in lookbooks to create a unique and attention-grabbing preview of upcoming collections. - **Imitation as Innovation:** Using imitation of past styles as a way to attract attention and stand out from the competition in the fashion industry. - **Creative Brand Promotion:** Utilizing innovative ideas like retro illustrations in lookbooks to increase brand visibility and appeal to a wider audience. ### Industries Being Reshaped - **Fashion:** Incorporating vintage-inspired elements in lookbooks can disrupt the fashion industry by offering a fresh and nostalgic approach to showcasing collections. - **Marketing and Advertising:** Implementing unique and creative ideas like vintage-inspired lookbooks can disrupt traditional marketing and advertising strategies, capturing the attention of consumers in a crowded market. - **Creative Design:** Exploring vintage fashion illustrations as a design inspiration can disrupt the creative design industry, challenging traditional design aesthetics and attracting attention through nostalgic and unique visuals. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Refined Spring-Centric Apparel](https://www.trendhunter.com/trends/reimagined-icons.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md)