# Minimalist Bunny-Themed Eyeglasses JINS Launches a Collaboration with the Adorable Miffy Character By Kanesa D | Published 2022-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miffy References: [us.jins](https://us.jins.com/) [JINS](https://www.trendhunter.com/trends/jins-home), a [Japanese eyewear manufacturer](https://www.trendhunter.com/trends/jins-x-takagi-takuya), is developing a line of eyeglasses in partnership with the Miffy mascot. JINS examined their characteristic easy-to-wear frames through the perspective of Dick Bruna's famous picture book for the capsule collection, expressing Bruna's emotion in appreciating the modest pleasures of everyday existence. The JINS x Miffy collaboration was designed with all ages in mind, comprising 24 pieces inspired by the picture book series. As a result of nostalgia over recent years, people who were once children that loved Miffy are now sharing the character with their children. Each glasses frame costs $140, the limited cleaning cloth costs $10, and the [Ghost Miffy](https://www.trendhunter.com/trends/ghost-moon-elixirs) bag is priced at $30. The JINS x Dick Bruna collaboration launches online and in stores at 10 a.m. PST on November 3rd. Image Credit: JINS ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 100% | Activity: 100% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Nostalgia-led Collaborations:** Eyewear manufacturers can explore partnerships with classic children's characters, as adults with nostalgia introduce previous experiences to their children. - **Character-centric Eyewear Collections:** Eyewear manufacturers can create thematic eyewear collections, inspired by the theme of characters from classic books or movies, to cater to a younger clientele. - **Eyewear for All Ages:** Manufacturers can appeal to both children and adults by making multi-generational collections, using both basic family designs and targeted children's products. ### Who This Affects Most - **Eyewear:** Eyewear manufacturers can develop playful collaborations with classic children's characters to create meaningfully designed frames. - **Publishing:** To extend the life cycle, publishers can work with brands on product collaborations like eyewear, to keep book characters into the mainstream consumer market. - **Fashion Accessories:** Fashion accessory brands can develop collaborations with beloved literary characters for their accessories lines, seeing the increase in popularity of nostalgic fashion trends. ## Related on Trend Hunter - [Cartoon-Inspired Glasses Capsules](https://www.trendhunter.com/trends/owndays.md) - [Anime-Inspired Eyewear Collections](https://www.trendhunter.com/trends/dragonball-collection.md) - [Disney-Inspired Eyewear Collections](https://www.trendhunter.com/trends/mickey-friends-collection.md) - [Bunny-Inspired Lifestyle Accessories](https://www.trendhunter.com/trends/starbucks-6.md) - [Streaming Comfort Eyewear](https://www.trendhunter.com/trends/jins-home.md) - [Rabbit-Inspired K-Beauty Collections](https://www.trendhunter.com/trends/dearcloud-x-miffy.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Japanese-Designed Eyewear Collections](https://www.trendhunter.com/trends/jins-x-takagi-takuya.md) - [Playful Tech Capsules](https://www.trendhunter.com/trends/casetify-x-miffy.md)