# Gold-Hued Honey Branding The Mieko i Miod Packaging Symbolizes Wealth and Plentitude By Susan Keefe | Published 2012-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mieko-i-miod References: [lovelypackage](http://lovelypackage.com/mleko-i-miod/) & [bezaprojekt.pl](http://www.bezaprojekt.pl/produkty/mleko-i-miod/) Created for the [Ministry of Foreign Affairs](https://www.trendhunter.com/trends/taste-of-saudi-culture) to present to the Polish EU Presidency, the Mieko i Miod package design is fresh and clever. The label of this very special gift means, "Milk and Honey," which is a fairly apt description of the product itself. The gift is indeed comprised of a sleek can of milk and a [jar of polish honey](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey). The present is rounded out with an intriguing white porcelain mug and a modern [stylized spoon](https://www.trendhunter.com/trends/beemax). The land of milk and honey has often been used as an expression of natural plentitude and, to further emphasize this literary reference, the spoon assumes a quill-like shape. The mug was fashioned to resemble a traditional milk can and the graphics are kept to a minimum. Alluding to the idea of wealth and promise, the packaging is predominantly gold, which compliments the hue of the honey beautifully. Complete with a recipe for Milk and Honey on the box, the Mieko i Miod packaging is as sweetly simple as the gift itself. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Luxury Honey Packaging:** Opportunity to create high-end packaging designs for honey products that speak to their natural origins and symbolism of wealth and plentitude. - **Minimalist Gift Packaging:** Opportunity to create clean, streamlined packaging designs for gift sets that allow the quality of the products to shine through. - **Literary References in Packaging Design:** Opportunity to incorporate famous cultural references and literature into product packaging designs creating a deeper meaning and connection with customers. ### Industries Being Reshaped - **Food and Beverage:** Opportunity to create new and innovative packaging designs in the food and beverage industry that align with the luxurious, high-end branding of Mieko i Miod. - **Gift and Specialty Items:** Opportunity to create new and innovative packaging designs for unique gifts and specialty items that follow the minimalist and literary themes of the Mieko i Miod packaging. - **Luxury Goods:** Opportunity to incorporate literary references and minimalist design concepts in the packaging for high-end luxury goods such as designer clothing, accessories, and jewelry. ## Related on Trend Hunter - [Award-Winning West African Honey](https://www.trendhunter.com/trends/multifloral-honey.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Herb-Infused Honey Bundles](https://www.trendhunter.com/trends/honey-bundle.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md)