# Nostalgic Jam Branding Mie Le's Conceptual Fruit Spread Branding References Retro Graphics By Jana Pijak | Published 2018-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mie-le References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/03/o-jam.html) Vietnam-based graphic designer Mie Le created the branding for O' Jam, a conceptual [fruit spread](https://www.trendhunter.com/trends/smash-foods-fruit-spreads) company. The designer's conceptual visual identity is nostalgic, as he pairs [classic jam flavors](https://www.trendhunter.com/trends/spicy-fig-jambal) like orange, grape and apple with accompanying illustrations that embody a vintage air. These [retro styled packaging labels](https://www.trendhunter.com/trends/radd-foods) are inspired by the idea that O' Jam's produces its product from locally grown and organic fruit from Da Lat City. The conceptual brand is also meant to offer jam that is free from carbs, added sugars or gluten, making it a health-conscious choice for consumers. Though not actually for sale, these jams celebrate nostalgia from the 50s and 60s with glass and paper packaging that is accented with charming illustrations of the ingredients featured inside. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Packaging Design:** Exploring retro-inspired packaging designs to evoke nostalgic feelings and attract consumers. - **Health-conscious Food Products:** Developing food products that are free from carbs, added sugars, or gluten to cater to health-conscious consumers. - **Conceptual Branding:** Creating conceptual branding strategies to evoke emotions and engage consumers. ### Sectors Adopting This - **Food and Beverage:** Opportunity for the food and beverage industry to offer nostalgic-themed products with a focus on health-conscious ingredients. - **Graphic Design and Advertising:** Opportunity for graphic designers and advertising agencies to specialize in creating retro-inspired branding and packaging designs. - **Organic and Locally Sourced Products:** Opportunity for organic and locally sourced food producers to capitalize on the health-conscious and nostalgic consumer market. ## Related on Trend Hunter - [Artisanal Strawberry Jams](https://www.trendhunter.com/trends/oishii.md) - [Wine-Inspired Jam Recipes](https://www.trendhunter.com/trends/jam-vino.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Upcycled Bacon Jams](https://www.trendhunter.com/trends/tbj-gourmet-bacon-jam.md) - [Premium Strawberry Preserves](https://www.trendhunter.com/trends/strawberry-preserves.md) - [Vibrant Single-Serve Jam Packs](https://www.trendhunter.com/trends/concord-grape-chia-smash-squeezables.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Modernized Country-Style Jams](https://www.trendhunter.com/trends/good-good-blackberry-jam.md)