# Mobile Drinking Interventions The MIDY Drinking App Encourages You to Stop Drinking on Work Nights By Ell Smith | Published 2017-07-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/midy-drinking-app References: [engadget](https://www.engadget.com/2017/07/18/can-an-app-stop-you-from-drinking-on-a-work-night/) & [burnet.edu.au](https://www.burnet.edu.au/projects/239_the_mobile_intervention_for_drinking_in_young_people_midy_pilot) The MIDY drinking app is a mobile intervention aimed at helping young people drink more responsibly. The app sends [push notification](https://www.trendhunter.com/trends/speedbump) to users' phones that ask questions like "Do you have to work tomorrow?" or "What time are you going home?" to ensure that a quick happy hour beer doesn't turn into a regretful late night bender. These mindful notifications have been jokingly compared to a "nagging cyberparent" that's using mindfulness to moderate boozing. This youth-targeted approach hopes to alter the social and cultural norms surrounding [drinking culture](https://www.trendhunter.com/trends/athletic-january) to bring about more positive messages about personal health. Although this app isn't the first digital attempt to curb [negative drinking habits](https://www.trendhunter.com/trends/dryish-january1), it is the first to send automatic messages specifically tailored to help the user reason with themselves. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Digital Drinking Interventions:** Disruptive innovation opportunity: Develop personalized apps that intervene and encourage responsible drinking habits. - **Mindful Notifications:** Disruptive innovation opportunity: Create notification systems that promote mindfulness and help individuals make healthier choices. - **Youth-led Drinking Culture Change:** Disruptive innovation opportunity: Foster platforms and initiatives that empower young people to challenge and reshape drinking norms for healthier outcomes. ### Industries Being Reshaped - **Mobile App Development:** Disruptive innovation opportunity: Develop innovative mobile apps that focus on promoting responsible drinking habits and behavior. - **Wellness Technology:** Disruptive innovation opportunity: Combine technology and wellness to create new solutions that encourage mindfulness and healthier lifestyles. - **Youth Advocacy:** Disruptive innovation opportunity: Establish programs and organizations that empower young people to advocate for positive changes in drinking culture. ## Related on Trend Hunter - [Mindful Drinking Trackers](https://www.trendhunter.com/trends/pour-decision.md) - [Alcohol Tracking Apps](https://www.trendhunter.com/trends/soberly.md) - [Impaired Judgment Phone Controls](https://www.trendhunter.com/trends/drunk-mode-locker.md) - [Smart Hydration Tracking](https://www.trendhunter.com/trends/drinko.md) - [Mindful Smartphone Usage Apps](https://www.trendhunter.com/trends/intenty-app.md) - [Sober-Curious Community Apps](https://www.trendhunter.com/trends/rethink-with-tempest.md) - [Supportive Sobriety Apps](https://www.trendhunter.com/trends/sobriety-journey.md) - [Habit-Building Non-Alcoholic Challenges](https://www.trendhunter.com/trends/dryish-january-challenge.md) - [Screen Time Tools](https://www.trendhunter.com/trends/moodshift.md)