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# Canadian Indie Game Developers
Behaviour Interactive is Acquiring Midwinter Entertainment

By Colin Smith | Published 2022-05-17 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/midwinter-entertainment
References: [venturebeat](https://venturebeat.com/2022/05/17/behaviour-interactive-is-acquiring-midwinter-entertainment/) & [bhvr](https://www.bhvr.com/)

![Canadian Indie Game Developers](https://cdn.trendhunterstatic.com/thumbs/478/midwinter-entertainment.jpeg)

'[Behaviour Interactive](https://www.trendhunter.com/trends/dead-by-daylight-game),' the Montreal-based indie game developer famous for its survival video game 'Dead by Daylight,' has announced its intentions to acquire 'Midwinter Entertainment.' Midwinter Entertainment is a Seattle-based indie developer operating under the wing of 'Improbable.' However, Improbable is currently releasing all of its non-metaverse-targeted teams as it shifts its focus fully toward the metaverse.

With the acquisition of Midwinter Entertainment, Behaviour Interactive will focus on leveraging Midwinter's 30-worker team to create new, original intellectual properties under the umbrella of Behaviour Interactive. Midwinter is most famous for its battle royale looter-shooter game 'Scavengers,' which performed quite well across PC, [Xbox](https://www.trendhunter.com/trends/microsoft-purchased-activision), and [PlayStation 4](https://www.trendhunter.com/trends/dead-by-daylight) consoles.

Behaviour Interactive stated that it did not simply acquire Midwinter Entertainment because the company was being released by Improbable, but rather that Behaviour believes Midwinter has a similar set of values to the Montreal-based developer.

Image Credit: Behaviour Interactive

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 15% | Activity: 34% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Acquisitions in Indie Game Development:** As the gaming industry continues to grow, acquisitions of emerging indie game developers by larger companies with more resources present opportunities for both parties.
- **Original Content Development:** With the acquisition of Midwinter Entertainment, Behaviour Interactive will focus on developing new and original intellectual properties.
- **Shift Toward the Metaverse:** The focus of Improbable on the metaverse has led to the release of non-metaverse teams, allowing for potential acquisitions by other gaming companies looking to expand in this area.

### Industries Being Reshaped

- **Gaming Industry:** The acquisition of Midwinter Entertainment by Behaviour Interactive is representative of a larger trend of smaller indie gaming companies being acquired by larger companies looking to expand their reach and develop new content.
- **Technology Industry:** The shift toward the metaverse and the acquisition of Midwinter Entertainment represent growth and innovation opportunities for companies in the technology industry, particularly those involved in gaming and virtual reality.
- **Entertainment Industry:** The gaming industry is part of the larger entertainment industry, and the acquisition of Midwinter Entertainment highlights the potential for growth and collaboration between companies in this sector.

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