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# Regionally Inspired BBQ Pizzas
Casey's New Midwestern Pizza is Made with BBQ Sauce and Pulled Pork

By Katherine Pendrill | Published 2019-10-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/midwestern-pizza
References: [fastfoodpost](https://www.fastfoodpost.com/caseys-debuts-new-midwestern-pizza-and-brings-back-taco-pizza/) & [wcfcourier](https://wcfcourier.com/news/local/casey-s-introduces-new-midwest-mystery-pizza-with-pulled-pork/article_04c2fa6a-4ffb-5d2b-9426-46a7af8228fd.html)

Though New York often claims to be the home of America's best pizza, Casey's General Stores thinks that the Midwest should have their own pizza claim-to-fame in the form of The Midwestern Pizza.

Casey's General Stores is a chain of convenience stores scattered across the Midwestern United States. In a show of regional pride, the chain recently unveiled The Midwestern Pizza, which combines Sweet Baby Ray’s BBQ Sauce with cheese, [pulled pork, bacon](https://www.trendhunter.com/trends/burnt-ends-bbq-pizza), and fire roasted corn. The pizza was part of an ongoing 'Name-Our Pizza contest,' which rewarded one lucky fan from Iowa with free Casey’s pizza for a year. It was that winner, who gave the pizza the simple, yet clever, name of The Midwestern Pizza.

Image Credit: *Casey's.*

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 11% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Regional Pizza Variations:** Opportunity to create unique and region-specific pizza flavors that cater to local tastes and preferences.
- **Collaborative Menu Creation:** Engaging customers in the menu creation process through contests or surveys to foster brand loyalty and generate new product ideas.
- **BBQ Fusion:** Exploring the combination of BBQ flavors with traditional pizza ingredients to create innovative and bold flavor profiles.

### Industries Being Reshaped

- **Convenience Store Chains:** Convenience stores can capitalize on regional pride by offering unique and localized food options to attract customers.
- **Pizza Restaurants:** Pizza restaurants can engage their customers in the menu creation process, allowing them to create new and exciting flavor combinations.
- **BBQ Sauce Manufacturers:** BBQ sauce manufacturers can partner with pizza restaurants and convenience stores to create new BBQ-inspired pizza flavors and capitalize on the popularity of BBQ cuisine.

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