# Midwest-Celebrating Hazy IPAs The 'Tundra Conundrum' IPA Uses An Experimental Hop Variety By Rahul Kalvapalle | Published 2024-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/midwestcelebrating-hazy-ipa References: [brewbound](https://www.brewbound.com/news/badger-state-toppling-goliath-create-cross-boarder-collab-beer-with-tundra-conundrum) & [badgerstatebrewing](https://www.badgerstatebrewing.com/beers)  Green Bay, Wisconsin-based Badger [State](https://www.trendhunter.com/trends/23rd-state-shake) Brewing took the prudent decision to team up with none other than Decorah, Iowa-based Toppling Goliath Brewing with the noble goal of creating a delicious new hazy IPA that was brewed with experimental hops of the [HBC](https://www.trendhunter.com/trends/artistic-hazy-ipas) 1019 variety. Crafted as a limited-edition offering, the 'Tundra Conundrum' hazy IPA features a refreshingly juicy and fruit-first hop character that can be attributed to the influence of the HBC 1019 experimental hop. Elsewhere, this tasty beer boasts a light foundation of malt that helps to hold in the hoppy and fruity flavor notes and enable them to shine on the palate. The end result is a hazy IPA that is powerful yet accessible as a casual sipper, and one that is said to pay tribute to the Wisconsin-Iowa border region and its hardworking inhabitants. Image Credit: Badger State Brewing / Toppling Goliath Brewing ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 10% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Experimental Hops:** The use of experimental hops like HBC 1019 in brewing hazy IPAs opens the door for unique and flavorful beer options. - **Limited-edition Offerings:** Crafting limited-edition hazy IPAs allows breweries to create a sense of anticipation and exclusivity among beer enthusiasts. - **Fruit-first Flavor Profiles:** The rise of hazy IPAs with fruit-forward hop character provides consumers with a refreshing and juicy taste experience. ### Who This Affects Most - **Craft Beer:** The craft beer industry can explore the use of experimental hops and limited-edition offerings to attract beer enthusiasts. - **Breweries:** Breweries can capitalize on the trend of hazy IPAs with fruit-first flavor profiles to differentiate their offerings in a competitive market. - **Beer Enthusiast Community:** The beer enthusiast community can experience the excitement of trying unique and limited-edition hazy IPAs with experimental hops like HBC 1019. ## Related on Trend Hunter - [Experimental Craft IPAs](https://www.trendhunter.com/trends/craft-ipa.md) - [Midwest-Celebrating IPA Beers](https://www.trendhunter.com/trends/midwest-ipa-beer.md) - [Experimentally Hopped Double IPAs](https://www.trendhunter.com/trends/experimentallyhopped-double-ipa.md) - [Tropics-Tinged Hazy IPAs](https://www.trendhunter.com/trends/murky-hazy-ipa.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Experimental Summer IPAs](https://www.trendhunter.com/trends/summer-ipa.md) - [Tropical Fruit-Inspired Hazy IPAs](https://www.trendhunter.com/trends/empyrean-brewing.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md)