# Swedish Aquavit Expansions Åhus Akvavit Debuts 'Midvinter' as its First Aquavit in the U.S. Market By Kanesa D | Published 2022-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/midvinter References: [bevnet](https://www.bevnet.com/spirits/2022/ahus-akvavit-midvinter-blend-captures-the-spirit-of-the-season) & [ahusakvavit](https://www.ahusakvavit.com/en)  Sweden-based aquavit company Åhus Akvavit has entered the U.S. market with its leading seasonal blend dubbed ‘Midvinter.’ This botanical spirit transforms traditional aquavit flavorings of caraway and fennel with seasonal hits of a winter apple, fresh lemon peel, warm vanilla, and slight cinnamon. Each botanical is macerated, independently distilled, and then combined after calculating the perfect samples of each distillate. It is exclusively available in the US and is sold online at the distillery’s website as well as Drink Fellow’s website through a deal with The Craft Spirits Cooperative. “While it’s typical for aquavit distillers to make a Christmas edition, Åhus Akvavit is a global spirit, so we chose instead to focus on capturing the botanicals and flavors associated with the season, a little Swedish winter magic, in hopes of creating new memories and traditions no matter where you’re drinking it,” says Master Distiller Anna Randrup. Image Credit: Åhus Akvavit ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 9% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Aquavit:** The production of seasonal aquavit with unconventional botanicals opens the door for developing unique flavor profiles. - **Direct-to-consumer Distribution:** The implementation of direct-to-consumer distribution channels provides efficient and accessible purchasing options for customers. - **International Expansion:** Expanding internationally allows companies to diversify their customer base and increase brand recognition. ### Who This Affects Most - **Spirits and Liquor:** Developing new and unique flavored spirits is a profitable trend to capitalize on in the spirits and liquor industry. - **E-commerce:** Liquor sales have shifted to e-commerce platforms such as the distillery’s website and Drink Fellow’s website, so companies should consider developing their online presence. - **Travel and Tourism:** Aquavit production can be incorporated into tourism and travel industries as it promotes cultural exchange and experimentation with local cuisine. ## Related on Trend Hunter - [Spiced Citrus Aquavits](https://www.trendhunter.com/trends/classic-gold.md) - [Flavored Aquavit Liqueurs](https://www.trendhunter.com/trends/amp-shot.md) - [Spiced Vodka-Based Shot Spirits](https://www.trendhunter.com/trends/absolut-nights-nordic-spice.md) - [Swedish Dessert-Inspired Spirits](https://www.trendhunter.com/trends/flvar-spirits.md) - [Nordic Sea-Inspired Gins](https://www.trendhunter.com/trends/skagerrak-nordic-dry-gin.md) - [Ultra-Rare Winter Barrels](https://www.trendhunter.com/trends/two-souls-spirits-1.md) - [Winter Rye Whiskey Collections](https://www.trendhunter.com/trends/two-souls-spirits.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md)