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# Energy-Efficient Urban Homes
The Midori Uchi is Environmentally Sensitive

By Vasiliki Marapas | Published 2014-06-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/midori-uchi
References: [contemporist](http://www.contemporist.com/2014/05/31/midori-uchi-by-naikoon-contracting-kerschbaumer-design/) & [naikooncontracting](http://www.naikooncontracting.com/midori-uchi/)

The 'Midori Uchi' House, which translates into "green home" in Japanese, is the latest residential project by green company Naikoon Contracting Ltd. The home is classified as net-zero, meaning it produces more energy than it consumes annually. The home is one of the few of its kind in the Lower Mainland area of North Vancouver.

Naikoon's president, Joe Geluch, explains, “With Midori Uchi we took current residential standards to the next level, using some of the most advanced sustainable systems and innovative, eco-friendly building materials available. Not only did we use reclaimed lumber and fill from a warehouse two blocks away, but we sourced almost everything locally.”

The beautiful, urban home has won over the city's mayor, Darrel Massatto, who has publicly praised it for helping reduce the city's ecological footprint.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 100% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Net-zero Homes:** The trend of building homes that produce more energy than they consume annually presents an opportunity for companies to create innovative sustainable systems and eco-friendly building materials.
- **Energy Efficiency:** The trend of designing homes with advanced sustainable systems and energy-efficient materials provides an opportunity for companies to develop innovative solutions that reduce energy consumption and lower ecological footprints.
- **Local Sourcing:** The trend of sourcing construction materials locally presents an opportunity for companies to create sustainable supply chains and support the economy of the surrounding area.

### Sectors Adopting This

- **Green Building:** The green building industry can benefit from the trend of net-zero homes by developing new sustainable systems and eco-friendly materials.
- **Renewable Energy:** The renewable energy industry can capitalize on the trend of energy-efficient homes by providing innovative solutions that enable homeowners to generate and store their own energy.
- **Construction and Supply Chain:** The construction industry and supply chain companies can take advantage of the trend of local sourcing by developing efficient systems and partnerships to support sustainable and localized building projects.

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