# Luminous Vodka Bottles Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights By Laura McQuarrie | Published 2017-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/midnight-saber References: [icon-icon.fr](http://www.icon-icon.fr/en/wines-and-spirits/belvedere-midnight-saber-essence-summer-parties) Following the release of its Night Saber bottle in 2012 and the Silver Saber in 2014, [Belvedere Vodka](https://www.trendhunter.com/trends/cityhonoring-vodka-spirit) is now introducing the newest iteration on the light-up packaging theme with the [Magnum](https://www.trendhunter.com/trends/magnum-after-hours-bakery) Belvedere Midnight Saber. Designed to transform nightlife drinking rituals and the party scene, the all-new alcohol packaging design boasts laser cut-outs and built-in LED lights that line the bottom of the bottle. As the bottle is equipped with "soft touch technology," the 1.75-liter bottle can be turned on to show a glowing logo and silhouettes of trees that set the scene for summer festivities. This interactive [light-up vodka packaging](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle) demands to be engaged with, making it a showpiece even among busy nightlife environments that compete to captivate one's senses. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 82% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Interactive Packaging:** The use of touch-activated LED lights on alcohol packaging creates an interactive and engaging experience for consumers. - **Nightlife Enhancements:** The incorporation of light and laser cut-outs in alcohol packaging designs aims to transform the nightlife scene and enhance the party atmosphere. - **Sensory Marketing:** The use of glowing logos and silhouettes on packaging appeals to consumers' senses and adds a unique sensory element to the drinking experience. ### Who This Affects Most - **Alcohol Packaging:** The alcohol packaging industry can explore incorporating innovative features like touch-activated LED lights to create more interactive and captivating products. - **Nightlife Entertainment:** Nightlife establishments can take advantage of alcohol packaging with built-in LED lights to enhance the overall experience and create visually captivating atmospheres. - **Marketing and Advertising:** Brands can utilize sensory marketing techniques by incorporating unique light and design features in their packaging to create memorable and immersive experiences for consumers. ## Related on Trend Hunter - [Halloween-Themed Alcohol Bottles](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Premium Smart Vodkas](https://www.trendhunter.com/trends/amoon-vodka.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [City-Honoring Vodka Spirits](https://www.trendhunter.com/trends/cityhonoring-vodka-spirit.md) - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md)