# Peroxide-Free Hair Dyes The Splat Hair Color Midnight No Bleach Kit Collection is Being Expanded By Michael Hemsworth | Published 2020-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/midnight-no-bleach-kit References: [drugstorenews](https://drugstorenews.com/splat-adds-new-midnight-no-bleach-shades) & [splathaircolor](https://splathaircolor.com) The Splat Hair Color Midnight No Bleach Kit collection is being expanded by the brand to offer consumers even more selection when looking to change up their look. The [vegan and semi-permanent hair dyes](https://www.trendhunter.com/trends/plantbased-haircare-formulation) are formulated with micro-pigments the that are reported to help those who have brunette or dark hair colors with a way to achieve vibrant color. The products are made with baobab seed oil to help [condition the hair](https://www.trendhunter.com/trends/shampoo-for-brilliant-color), while quinoa extracts work to both strengthen and protect the hair. The expanded Splat Hair Color Midnight No Bleach Kit collection now includes the Midnight Magenta, Midnight Scarlet, Midnight Tanzanite and Midnight Azure color options. Each of the new products can be available at an array of drugstores nationwide as well as at [Walmart](https://www.trendhunter.com/trends/ar-packaging-experience). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 29% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Peroxide-free Hair Dyes:** Disruptive innovation opportunity: Develop new peroxide-free hair dye products that cater to consumers with brunette or dark hair colors. - **Vegan Hair Dyes:** Disruptive innovation opportunity: Create a line of vegan hair dyes that offer vibrant color options without the use of animal-derived ingredients. - **Semi-permanent Hair Dyes:** Disruptive innovation opportunity: Design semi-permanent hair dyes that not only provide vibrant color but also nourish and protect the hair. ### Who This Affects Most - **Beauty and Personal Care:** Disruptive innovation opportunity: Incorporate innovative hair dye formulas into beauty and personal care products to offer consumers a wider range of options. - **Retail:** Disruptive innovation opportunity: Collaborate with retailers to develop exclusive hair dye collections that cater to different consumer preferences. - **Pharmaceuticals:** Disruptive innovation opportunity: Explore the use of natural ingredients in hair dyes to create pharmaceutical-grade products that promote hair health and color. ## Related on Trend Hunter - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Coffee Color Hair Creams](https://www.trendhunter.com/trends/hair-color-cream-1.md) - [Whimsical Semi-Permanent Hair Dyes](https://www.trendhunter.com/trends/pastel-hour.md) - [Ammonia-Free Hair Colors](https://www.trendhunter.com/trends/color-art-fresh-line.md)