# Pie-Flavored Spirits Midnight Moon's 'Apple Pie' is Flavored with Apple Juice and a Cinnamon Stick By Laura McQuarrie | Published 2016-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/midnight-moon References: [liquormart](http://www.liquormart.com/midnight-moon-apple-pie-moonshine-20988.html) & [juniorsmidnightmoon](http://www.juniorsmidnightmoon.com/spirits/apple-pie/) In order to appeal to Millennial consumers who want to know exactly where their food comes from, but also crave exiting new flavor experiences, Midnight Moon launched a batch of spirits enhanced with simple fruit ingredients. A standout is 'Apple Pie Shine,' which is made from a spirit that's distilled from American corn and enhanced with only apple juice and a cinnamon stick. Midnight Moon describes: "As these ingredients blend and age, they create a 70 proof spirit that tastes just like homemade apple pie." In addition to offering a moonshine spirit in this pie-flavored variety, Midnight Moon also offers a range of flavors enhanced with berries. Beyond the juice category, beverage-makers are taking care to use domestic fruits in order to support local agriculture—which also aligns with Millennials' values for health and sustainability. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 54% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Enhanced Fruit Spirits:** Opportunity for distilleries to create spirits infused with simple fruit ingredients to appeal to Millennial consumers seeking new flavor experiences. - **Domestic Fruit Sourcing:** Opportunity for beverage-makers to use local fruits to support local agriculture and cater to Millennials' values for health and sustainability. - **Moonshine Varieties:** Opportunity for distilleries to offer moonshine spirits in unique flavors like apple pie, targeting Millennials who want to know the origin of their food and crave exciting taste profiles. ### Who This Affects Most - **Distilleries:** Distilleries have the opportunity to explore the creation of enhanced fruit spirits to cater to Millennial consumers and capture a share of the growing flavored spirits market. - **Beverage-makers:** Beverage-makers can capitalize on the trend of using domestic fruits to align with Millennials' values, supporting local agriculture while offering unique flavor experiences. - **Local Agriculture:** Local agriculture can benefit from partnering with beverage-makers to provide domestic fruits for enhanced fruit spirits, tapping into the demand from Millennials for locally sourced, sustainable ingredients. ## Related on Trend Hunter - [Boozy Baked Apple Pies](https://www.trendhunter.com/trends/boozy-baked-apple-pie.md) - [Spiked Citrus Fruits](https://www.trendhunter.com/trends/moonshine-mandarins.md) - [Canned Moonshine Cocktails](https://www.trendhunter.com/trends/moonshine-cocktails.md) - [Vanilla-Flavored Moonshine Cream Liqueurs](https://www.trendhunter.com/trends/moonshine-cream-liqueur.md) - [Creamsicle-Flavored Moonshines](https://www.trendhunter.com/trends/orange-shinesicle-cream-moonshine.md) - [Apple-Inspired Whisky-Based Liqueurs](https://www.trendhunter.com/trends/blazin-apple.md) - [Pie-Flavored Toothpastes](https://www.trendhunter.com/trends/apple-pie-toothpaste.md) - [Beer Pairing Pint Pies](https://www.trendhunter.com/trends/blue-moon-pie-pints.md) - [Sour Moonshines](https://www.trendhunter.com/trends/ole-smoky.md)