# Mermaid-Inspired Makeup Collections Wet n Wild's Midnight Mermaid Collection is Full of Metallics By Riley von Niessen | Published 2017-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/midnight-mermaid References: [popsugar](https://www.popsugar.com/beauty/When-Does-Wet-n-Wild-Midnight-Mermaid-Collection-Come-Out-43837775) & [wetnwildbeauty](http://www.wetnwildbeauty.com/#sm.01jnrbnx10v7e8e10461cknu7jza7) On August 13th, a new Wet n Wild collection called Midnight Mermaid will become available from retailers like [Ulta](https://www.trendhunter.com/trends/rem-beauty-2). As the name of the collection suggests, it's heavy on aquatic hues and shimmer, with a range of [liquid eye shadows](https://www.trendhunter.com/trends/shadow-of-secrets-collection), eyeliners, and lipsticks making it up. Also included in the Midnight Mermaid collection is a highlighter, which adds a final touch of glow to looks that make use of the many different [metallic shades](https://www.trendhunter.com/trends/the-emperor-kraken-duo). Although the lipsticks in the collection have a matte finish to them, they have vitamin E so that the lips stay hydrated throughout the day. The Midnight Mermaid collection can be purchased as a whole and comes in a metallic blue box that's accented with iridescent scale designs. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Aquatic-inspired Cosmetics:** Opportunity for cosmetic companies to create formulations that imitate the mesmerizing beauty of marine life. - **Iridescent Makeup:** Opportunity for cosmetics companies to experiment with ultra-reflective particles to create iridescent effects on the skin. - **Vitamin-infused Makeup:** Opportunity for cosmetics companies to create long-wearing makeup products that are infused with hydrating vitamins to nourish the skin throughout the day. ### Where This Applies - **Cosmetics:** Cosmetics companies can leverage the use of new and innovative materials to create unique makeup collections that stand out in a highly saturated market. - **Fashion & Retail:** Businesses can capitalize on the growing trend of aquatic-inspired makeup by creating corresponding fashion and retail offerings that compliment the look and feel of the cosmetics. - **Beauty & Lifestyle Blogging:** Opportunity for bloggers and influencers in the beauty and lifestyle industry to create engaging content featuring aquatic-inspired makeup trends, tutorials, and product reviews. ## Related on Trend Hunter - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Aquatic Cosmetic Collections](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection.md) - [Spooky Holiday Cosmetics](https://www.trendhunter.com/trends/wet-n-wild-beauty-x-disney.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Festive Film Makeup Collections](https://www.trendhunter.com/trends/revolution-beauty-x-elf-collection.md)