# Guerrilla Gardening Photoshoots Model Kim Noorda Spends 'Midnight in the Garden of Good' in Vogue By Marissa Liu | Published 2009-10-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/midnight-in-the-garden-of-good-in-vogue References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/10/kim-noorda-vogue-us-november-2009.html) & [vogue](http://www.vogue.com) The spotlight shines on guerrilla gardeners in the editorial, ‘Midnight in the Garden of Good’ in [Vogue](https://www.trendhunter.com/trends/loewe-6) US. Dutch model Kim Noorda is photographed by Raymond Meier for the November 2009 issue. Included in the editorial is a small write-up on a the burgeoning trend of guerrilla gardening. Fashion editor Elissa Santisi had Noorda romping around in the grass and dirt in camo-colored clothes by Celine, Bottega Veneta, Albertus Swanepoel, [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) and Derek Lam. The nighttime editorial featured Noorda attempting to turn a concrete city into a lush, urban oasis. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 72% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Guerrilla Gardening:** Opportunity for businesses to develop innovative products and solutions that support guerrilla gardening initiatives. - **Urban Oasis:** Potential for disruptive innovation in creating urban spaces that balance nature and city life. - **Outdoor Fashion:** Opportunity for fashion industry to explore environmentally-friendly and sustainable clothing options for outdoor activities. ### Where This Applies - **Fashion:** Fashion brands can tap into the growing trend of outdoor fashion by offering sustainable and nature-inspired clothing and accessories. - **Landscaping:** Landscaping companies can embrace guerrilla gardening and offer services to transform urban areas into green and sustainable spaces. - **Sustainability:** Businesses focusing on sustainability can take advantage of the urban oasis trend by developing eco-friendly products and services for outdoor living and urban gardening. ## Related on Trend Hunter - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Boxy Botanical Outerwear](https://www.trendhunter.com/trends/garden-jacket.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Patterned Floral Gardening Clogs](https://www.trendhunter.com/trends/gardening-clog.md) - [Opulently Designed Gardening Kits](https://www.trendhunter.com/trends/dior-gardening-kit.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Architecture-Inspired Indoor Gardens](https://www.trendhunter.com/trends/vegetment-vegetable-cultivator.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md)