# Mutant Burger Stands 'Midnight Cafe' from Christopher Smith Features Ferocious Food By Michael Hines | Published 2010-09-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/midnight-cafe References: [behance.net](http://www.behance.net/gallery/Midnight-Cafe/681138) & [behance.net](http://www.behance.net/ChristopherSmith) 'Midnight Cafe' proves that when it comes to mutation, it is best to leave it to the [Ninja Turtles and the X-Men](https://www.trendhunter.com/trends/super-sentai-burger). These ads were created by Christopher Smith for a fictional restaurant that serves [mutant food](https://www.trendhunter.com/trends/mega-monster-burger). I've never been intimidated by food before, but I'd be lying if I said that the confections in 'Midnight Cafe' didn't scare me. Simple food like a [cheesburger](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers) or muffin can instantly be terrifying if you add a mutant mouth full of sharp teeth to them. Looks like I won't be eating burgers for awhile -- thanks, 'Midnight Cafe.' ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Mutant Food:** Exploring the boundaries of food through the use of augmented and virtual reality to create an immersive dining experience that engages all senses. - **Food Intimidation:** Incorporating elements of fear in food and restaurant concepts to create an unconventional and unique dining experience. - **Fictional Cuisine:** Using storytelling and fictional elements to create alternate food universes and immersive dining experiences. ### Industries Being Reshaped - **Food and Beverage:** Exploring unconventional food concepts, flavors, and presentation to attract and engage adventurous foodies and create an immersive dining experience. - **Entertainment and Hospitality:** Incorporating elements of fear and storytelling to create immersive and entertaining dining experiences that go beyond just good food. - **Marketing and Advertising:** Using creative storytelling and alternative universes to promote products and services in a unique and engaging way. ## Related on Trend Hunter - [Film-Themed Pizza Menus](https://www.trendhunter.com/trends/pizza-hut-mutagen-ooze.md) - [Cinematic QSR Burger Menus](https://www.trendhunter.com/trends/burger-king-best-bubs-burgers.md) - [Sci-Fi Film Burger Menus](https://www.trendhunter.com/trends/back-to-the-future-menu.md) - [Show-Inspired QSR Menus](https://www.trendhunter.com/trends/stranger-things-meals-campaign.md) - [Horror-Themed QSR Short Films](https://www.trendhunter.com/trends/jack-in-the-box-feeding-time.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md)