# Mid-Life Sex Festivals Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women By Grace Mahas | Published 2024-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/midlife-sex-festival References: [heraldscotland](https://www.heraldscotland.com/news/24087522.davina-mccall-launches-worlds-first-mid-life-sex-festival/) & [midlifesexfestival](https://www.midlifesexfestival.com/)  Davina McCall has initiated the world's first Mid-Life Sex Festival in Glasgow, Scotland, to address the [sexual health of menopausal women](https://www.trendhunter.com/trends/menopause-made-clear). This groundbreaking event, designed by Dr. Claire Macaulay, spans a month and features over 30 experts providing science-based sex education. It aims to empower women to discuss openly the effects of menopause on their sex lives, including issues like [vaginal dryness](https://www.trendhunter.com/trends/moisture-mood). McCall's campaign stresses the importance of honest conversations with healthcare providers and breaks down societal taboos surrounding mid-life sexual wellness. The festival emphasizes self-care, [hormone replacement therapy](https://www.trendhunter.com/trends/midi-health) (HRT), and the benefits of sexual pleasure aids, advocating for women's right to a satisfying sex life during menopause. This initiative marks a significant step in promoting sexual health awareness and empowerment for menopausal women. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 87% | Activity: 95% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Mid-life Sex Festivals:** The world's first Mid-Life Sex Festival is being launched to address the sexual health of menopausal women, aiming to empower women to openly discuss the effects of menopause on their sex lives. - **Science-based Sex Education:** Over 30 experts are providing science-based sex education at the Mid-Life Sex Festival, emphasizing the importance of honest conversations and breaking down societal taboos surrounding mid-life sexual wellness. - **Promoting Sexual Health Awareness:** Davina McCall's initiative marks a significant step in promoting sexual health awareness and empowerment for menopausal women, advocating for women's right to a satisfying sex life during menopause. ### Industries Being Reshaped - **Healthcare:** The Mid-Life Sex Festival creates opportunities for healthcare providers to engage with menopausal women and improve their sexual health. - **Event Planning:** Event planners can capitalize on the growing demand for mid-life sex festivals to create inclusive and empowering experiences for menopausal women. - **Sexual Wellness Products:** The emphasis on self-care and sexual pleasure aids at the Mid-Life Sex Festival opens up potential markets for innovative products designed specifically for menopausal women. ## Related on Trend Hunter - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Empowering Menopause Campaigns](https://www.trendhunter.com/trends/live-your-best-menopause.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Menopause Wellness Pop-Up Concepts](https://www.trendhunter.com/trends/menopause-wellness.md) - [Medically Guided Menopause Retreats](https://www.trendhunter.com/trends/menopause-retreat.md) - [Menopause Wellness Retreats](https://www.trendhunter.com/trends/mpower.md) - [Menopause-Mindful Workplace Initiatives](https://www.trendhunter.com/trends/womens-health-month.md) - [Menopause-Friendly Online Aisles](https://www.trendhunter.com/trends/ocado-retail-and-genm.md) - [Empowering Menopause Magazines](https://www.trendhunter.com/trends/the-menopause-edit.md)