# Mobile Hip-Hopvertisements Gangster Gnomes Sell Brazil Telecom Mobile Phones By Shelby Lee Walsh | Published 2009-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/midget-hip-hopvertising-brazil-telecom-campaign References: [carolstuff.net](http://www.carolstuff.net/xmas/eng.htm) [Brazil Telecom](https://www.trendhunter.com/trends/johnnie-walker-fifa-world-cup-2026) went down an interesting avenue this past Christmas combining [hip-hop](https://www.trendhunter.com/trends/the-rizzler) and little people to create a bizarre campaign promoting their [special holiday bonuses](https://www.trendhunter.com/trends/santastrophe), free calling minutes and specials for free phones. Their offers weren’t what made this campaign incredible, however. With a website dedicated to promote their special offers, the focus is on Santa’s pimped-out low rider, sexy elves and, of course, a game you can play with breakdancing gangsters. With sex, hilarity and relevancy with today's youth, this campaign is one that doesn’t disappoint. I wonder what Brazil Telecom will come up with for their 2010 campaign... ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Hip-hopvertising:** Opportunity to integrate hip-hop culture into advertising campaigns to target youth audience. - **Mobile Advergames:** Opportunity to create interactive games as a form of mobile advertising to engage customers. - **Unconventional Advertising:** Opportunity to create unique and unexpected ad campaigns that grab the audience's attention. ### Where This Applies - **Telecommunications:** Telecom companies can explore innovative ways to promote their products and services through unconventional advertising strategies. - **Entertainment:** Opportunity for the entertainment industry to incorporate hip-hop themes and elements into their marketing campaigns. - **Mobile Gaming:** Mobile game developers can partner with brands to create interactive advergames that offer a fun and engaging experience for users. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Youth Culture Telecom Campaigns](https://www.trendhunter.com/trends/deutsche-telekom.md)