# Elvish Climate Predictions The Middle-earth Weather Forecast Reports on Hobbiton By Meghan Young | Published 2012-11-30 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/middleearth-weather-forecast References: [neatorama](http://www.neatorama.com/2012/11/29/New-Zealand-Weather-Forecast-Delivered-in-Elvish/) The line between reality and fantasy appears to becoming more and more blurred in New Zealand as the Middle-earth Weather Forecast shows. Covering the climate predictions for Hobbiton is a guest Elvish weather reporter straight from Middle-earth itself. In reality, it is weatherman Tamati Coffey who impresses audience not only with his stylish Elvin garb and long locks, but also his mastery of the Elvish tongue of Sindarin. He is also quite endearing in his professionally masked bashfulness. A creative campaign for Peter Jackson's 'The Hobbit,' the Middle-earth Weather Forecast will delight 'Lord of the Ring' fans from around the world as much as it did locals since it has been posted on the PureNewZealand [YouTube](https://www.trendhunter.com/trends/hmnd-01) channel. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Why This Trend Is Growing - **Fantasy-based Advertising:** Utilizing fictional worlds and characters as a means of promoting real-world products and services. - **Localized Weather Reporting:** Providing highly-specific weather reports for small, niche communities and destinations. - **Immersive Branding:** Creating unique and engaging experiences that allow consumers to fully immerse themselves in a company's brand identity. ### Industries Being Reshaped - **Entertainment:** Using fictional worlds and characters to promote movies, TV shows, and other forms of media. - **Tourism:** Providing highly-specific weather reports for tourists visiting niche destinations. - **Marketing:** Creating unique and immersive branding experiences for companies looking to stand out in crowded markets. ## Related on Trend Hunter - [Filmic Virtual Fitness Challenges](https://www.trendhunter.com/trends/virtual-fitness-challenge.md) - [Fantasy World-Inspired Mobile Games](https://www.trendhunter.com/trends/heroes-of-middle-earth.md) - [Fantasy-Inspired LEGO Sets](https://www.trendhunter.com/trends/the-lord-of-the-rings-lego-set.md) - [Whimsical Theater-Driven Stays](https://www.trendhunter.com/trends/elphabas-retreat-airbnb.md) - [Illustrated Weather Forecasting](https://www.trendhunter.com/trends/cartoon-weather.md) - [Fantasy Series Building Blocks](https://www.trendhunter.com/trends/the-shire-set.md) - [Gamified Weather Visuals](https://www.trendhunter.com/trends/mineweather.md) - [Elf-Inspired Cars](https://www.trendhunter.com/trends/elfmobile.md) - [Mythical Creature Garden Lamps](https://www.trendhunter.com/trends/elf-welcome-solar-light.md)