# Sublime Fashion Branding Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks By Jana Pijak | Published 2016-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/middle-sister References: [behance.net](https://www.behance.net/gallery/32204627/Fashion-Branding-Retail-Experience-Middle-Sister) & [middlesister](http://www.middlesister.ca/) Fashion boutique Middle Sister is a Vancouver-based business that carries a number of local designer products. In addition to its clothing and accessory range, the boutique carries a number of handmade jewelry pieces and is synonymous with a [feminine brand identity](https://www.trendhunter.com/trends/milk-money). Conceived by Vancouver-based design studio arithmetic, the Middle Sister brand identity is translated with a palette of pastel pinks. Fused with a metallic gold store logo, the boutique's interior boasts patterned pink wallpaper with hangers, fixtures and promotional materials matching this same, feminine aesthetic. This pastel brand identity contributes to an [experiential retail space](https://www.trendhunter.com/trends/jacquemus-boutique) that visitors will remember. In addition to visiting its gorgeous retail store, Middle Sister fans can check out the company's [Instagram](https://www.trendhunter.com/trends/dept-sushi) profile for daily style inspiration. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 97% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Experiential Retail:** Middle Sister's pastel brand identity contributes to an experiential retail space, creating an memorable experience for visitors. - **Handmade Jewelry Trend:** Middle Sister carries a number of handmade jewelry pieces, tapping into the growing trend of consumers seeking unique and one-of-a-kind products. - **Feminine Brand Identity:** Middle Sister's feminine brand identity, complete with a palette of pastel pinks, showcases the opportunity for businesses to tap into the growing demand for products that celebrate femininity and individuality. ### Industries Being Reshaped - **Fashion Retail:** The Middle Sister brand identity showcases the potential for fashion retailers to create an immersive in-store experience using color palettes and brand identity. - **Jewelry Design:** Middle Sister's selection of handmade jewelry pieces taps into the growing trend of consumers seeking unique and personalized jewelry options. - **Interior Design:** The Middle Sister store's brand identity, including its patterned wallpaper matching the feminine aesthetic, showcases opportunities for interior designers to create experiential spaces using color palettes, patterns and materials. ## Related on Trend Hunter - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Youth-Focused Fashion Brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand.md) - [Soft Modernist-Inspired Retail Interiors](https://www.trendhunter.com/trends/miami-design-district.md) - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md)