# Experiential Prize Flight Raffles Virgin Australia Airlines Launches the Middle Seat Lottery By Amy Duong | Published 2022-10-27 | World Source: Trend Hunter, https://www.trendhunter.com/trends/middle-seat-lottery References: [designtaxi](https://designtaxi.com/news/420856/Virgin-Airlines-Debuts-Middle-Seat-Lottery-To-Fill-Up-Less-Desirable-Seats/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.3.0-stackpath&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F420856%2FVirgin-Airlines-Debuts-Middle-Seat-Lottery-To-Fill-Up-Less-Desirable-Seats%2F&url=https%3A%2F%2Fwww.virginaustralia.com%2Fau%2Fen%2Fbook%2Fmiddle-seat-lottery%2F%3Futm_source%3DDesignTAXI%26utm_medium%3DDesignTAXI%26utm_term%3DDesignTAXI%26utm_content%3DDesignTAXI%26utm_campaign%3DDesignTAXI&xs=1&xtz=240&xuuid=f1d4f4ab8a4dcb218aa5548fdf993698&xjsf=other_click__contextmenu%20%5B2%5D)  [Virgin Australia Airlines](https://www.trendhunter.com/trends/cruise-portfolio) launches the new 'Middle Seat Lottery' that is starting next year on April 23rd, where participants over the age of 18 can fill up the usually less desirable middle seats. A draw is held on a weekly basis with AU$230,000 up for the winning. The [new promotional campaign](https://www.trendhunter.com/trends/seven-nights-in-paradise) features new prizes and it includes a cruise throughout the Caribbean, a night vacation to Cairns, and more. Many of these include their funded flights, experiences of a pub crawl, bungee jumping, and lodging. It also appeals to soccer fans as the [weekly winners can be flown out](https://www.trendhunter.com/trends/dream-vacation-sweepstakes) to the Australian Football League Grand Final along with other prizes such as the Platinum Velocity member status. Image Credit: Virgin Australia ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 4% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Prize Flight Raffles:** Companies can launch raffles or lotteries for customers with experiential prizes to create a unique and fun marketing campaign. - **Social Media Promotions:** Companies can promote their raffles through social media to increase awareness and engagement with their following. - **Gamification Marketing:** Companies can gamify their marketing campaigns through raffles, lotteries, and prizes to create a more engaging and interactive experience for their customers. ### Sectors Adopting This - **Hospitality:** Hotels and resorts can benefit from launching similar raffles or lotteries to promote their locations and experiences. - **Airlines:** Airlines can use experiential prize flight raffles to incentivize customers to choose middle seats or to boost loyalty among customers. - **Marketing and Advertising:** Marketing and advertising agencies can assist businesses in creating unique raffle and lottery campaigns to promote products or services. ## Related on Trend Hunter - [Enhanced Traveler Experiences](https://www.trendhunter.com/trends/more-fly-giveaway.md) - [LATAM Airport Retailer Sweepstakes](https://www.trendhunter.com/trends/avolta.md) - [Spacious Airline Seating Selections](https://www.trendhunter.com/trends/neighbor-free.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [Soda-Themed Airline Competitions](https://www.trendhunter.com/trends/jetblue-1.md) - [Game-Inspired Hotel Experiences](https://www.trendhunter.com/trends/vacation-roulette.md) - [Promotional Tourism Sweepstakes](https://www.trendhunter.com/trends/visit-lauderdale.md) - [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md) - [Energy Drink Racing Experiences](https://www.trendhunter.com/trends/vegas-race-day-experience.md)