# Eyebrow-Raising Labels Middle Brau Packaging Stares Right Back at You By Susan Keefe | Published 2011-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/middle-brau References: [thedieline](http://www.thedieline.com/blog/2011/12/15/middle-brau.html) & [jordangraycreative](http://www.jordangraycreative.com/) As part of a guerrilla self-promotion campaign, [Middle Brau](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend) labels were placed over pre-existing [beer packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition). Created by Brent (no word on a last name) of Stir and Jordan Gray, these vibrant and eyebrow-raising graphics pay tribute to an online comic entitled Middlebrow. The comic is largely comprised of observational comedy and follows the daily trials of two Kansas City ad creatives. Playing on the name of the comic and the close phonic proximity of the word brow and the German brau (meaning beer), it seemed only logical to create the name Middle Brau. The mascots of the brand are simply a pair of eyebrows and eyes. Each of the two labels featured are eyebrows subtly shaped to differentiate between the two. Both graphics appear on a [vibrant solid background](https://www.trendhunter.com/trends/big-hug-1) of yellow or blue. Sure to catch more than a few eyes on liquor shelves, Middle Brau packing is loaded with endearing quirk. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 33% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Self-promotion Campaigns:** Disruptive innovation opportunity: Develop creative self-promotion campaigns to capture attention and engage customers. - **Guerrilla Marketing:** Disruptive innovation opportunity: Explore unconventional and eye-catching marketing strategies to create buzz and stand out from competitors. - **Vibrant Packaging:** Disruptive innovation opportunity: Embrace bold and vibrant packaging designs to attract consumer attention and differentiate products on the shelves. ### Who This Affects Most - **Craft Beer Industry:** Disruptive innovation opportunity: Introduce unique branding and packaging concepts to disrupt the craft beer industry and appeal to a wider consumer base. - **Advertising Industry:** Disruptive innovation opportunity: Incorporate unconventional and visually appealing designs into advertising campaigns to captivate audiences and maximize impact. - **Liquor Industry:** Disruptive innovation opportunity: Experiment with distinctive and memorable packaging concepts to elevate brand visibility and attract consumer interest in the competitive liquor industry. ## Related on Trend Hunter - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [CPG Brand Beer Collaborations](https://www.trendhunter.com/trends/split-face.md)