# Middle-Aged Photography Andi Schreiber Explores Desirability in her Middle-Aged Photography By Vasiliki Marapas | Published 2014-07-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/middle-aged-photography References: [beautifuldecay](http://beautifuldecay.com/2014/07/16/andi-schreiber-documents-middle-age-need-desired/) & [andischreiber](http://www.andischreiber.com) Andi Schreiber's [middle-aged photography series](https://www.trendhunter.com/trends/still-life-1), titled 'Pretty Please,' examines desirability after the age of 25. Our youth-obsessed culture has little regard for a middle-aged suburban mom, but Schreiber refuses to fade away into the abyss just because she's no longer a nubile college co-ed. Instead, she confronts our society's [prejudice against aging](https://www.trendhunter.com/trends/aging-disgracefully-collection) head-on with her powerful images. She explains, "When I was in my thirties I heard the expression 'Invisible Forties.' I couldn't imagine how sexually inconsequential I’d feel throughout this decade.” Despite continuing to feel sexual, Schreiber felt as though society was quick to revoke her status as a sexual being. Her documentary-style photos unabashedly present an [alternative portrait of beauty](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) and sexuality; one that doesn't discriminate against wrinkles and sagging skin. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 96% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Age-inclusive Beauty:** Disruptive innovation opportunity: Develop beauty products and services that cater to the unique needs and desires of middle-aged individuals. - **Body Positivity:** Disruptive innovation opportunity: Create platforms and campaigns that challenge societal beauty standards and promote self-acceptance at any age. - **Midlife Empowerment:** Disruptive innovation opportunity: Offer resources, communities, and events that empower middle-aged individuals to embrace their sexuality and redefine societal norms. ### Where This Applies - **Beauty and Skincare:** Disruptive innovation opportunity: Develop age-specific products and treatments that address the skin concerns of middle-aged individuals. - **Fashion and Apparel:** Disruptive innovation opportunity: Design clothing lines that celebrate diverse body types and cater to the fashion preferences of middle-aged individuals. - **Media and Advertising:** Disruptive innovation opportunity: Create inclusive and authentic media representations of middle-aged individuals in advertising campaigns and entertainment content. ## Related on Trend Hunter - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Aspirational Mature Beauty Brands](https://www.trendhunter.com/trends/sarah-creal.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Ageism-Targeting Language Campaigns](https://www.trendhunter.com/trends/aging-index.md)