# Vehicle-Offering Charities Midas' 'Project Spark' Offers Vehicles and Services to Families in Need By Justin Lam | Published 2018-10-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/midas-project-spark References: [adweek](https://www.adweek.com/brand-marketing/midas-is-repairing-more-than-1000-donated-cars-and-giving-them-to-families-in-need/) & [prnewswire](https://www.prnewswire.com/news-releases/midas-launches-project-spark-300732235.html) Midas' 'Project Spark' is a new charitable initiative run by the automotive service chain that aims to help the more than 10 million American households that do not have a car. Partnering with 1-800-Charity Cars, a [nonprofit organization that donates vehicles](https://www.trendhunter.com/trends/vehicle-accessibility) to struggling families, Midas' Project Spark provides repairs -- including parts and labor -- to all families that have received a car through this charity. Project Spark has already launched in Philadelphia, where three families have received donated cars. Midas has also worked with [The Martin Agency](https://www.trendhunter.com/trends/project-yellow-lights-love-story) to create a series of [campaign videos that tell the stories](https://www.trendhunter.com/trends/thrift-it-back) of these families and why they are so deserving of a car to call their own. Image Credit: Midas ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Vehicle-offering Charities:** Disruptive Innovation Opportunity: Exploring new ways to provide vehicles and repair services to families in need, creating a positive impact on transportation accessibility. ### Sectors Adopting This - **Automotive Services:** Disruptive Innovation Opportunity: Innovating automotive service chains to incorporate charitable initiatives that provide vehicle repairs and donations to underserved communities. - **Nonprofit Organizations:** Disruptive Innovation Opportunity: Collaborating with automotive service chains to develop partnerships that donate vehicles and provide maintenance services to families in need. - **Advertising and Marketing:** Disruptive Innovation Opportunity: Utilizing storytelling and campaign videos to promote charitable initiatives, raising awareness and driving support for nonprofits providing vehicles and services to underserved populations. ## Related on Trend Hunter - [Charitable Holiday Initiatives](https://www.trendhunter.com/trends/ronald-mcdonald-house.md) - [Charitable American Vehicle Giveaways](https://www.trendhunter.com/trends/corvette-stingray-giveaway.md) - [Fundraising Car Giveaways](https://www.trendhunter.com/trends/bmw-m5-cs.md) - [Philanthropy-Focused Racing Events](https://www.trendhunter.com/trends/road-to-racing.md) - [Kindness-Focused Charity Initiatives](https://www.trendhunter.com/trends/chevrolet-good-deeds-cup.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Family-Supporting Restaurant Initiatives](https://www.trendhunter.com/trends/white-spot.md) - [Child Passenger Safety Initiatives](https://www.trendhunter.com/trends/child-passenger-safety.md) - [Car-Backed Dream Giveaways](https://www.trendhunter.com/trends/lead-dream-chaser.md)